Sybil Macdonald

Sybil Macdonald Email and Phone Number

CEO, Elevate Strategy @ Elevate Strategy Solutions LLC
Spokane, WA, US
Sybil Macdonald's Location
Spokane, Washington, United States, United States
Sybil Macdonald's Contact Details

Sybil Macdonald personal email

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About Sybil Macdonald

I am a solutions-driven strategist passionate about designing impactful campaigns that align with each client’s outreach and business objectives. I empower clients to launch communications efforts that not only meet but often surpass expectations.As the Owner and Principal of Marketing & Communications, I bring over 25 years of experience in communications, publicity, and community outreach. My career spans a range of sectors—including entertainment, consumer, financial, government, and nonprofit—where I’ve led both mainstream and multicultural campaigns, with a specialization in Hispanic outreach.I began my career in television publicity with leading networks and studios such as KCBS/CBS, Nickelodeon/MTV, Paramount Television, and Univision. Since founding Marketing & Communications, I have delivered national and regional publicity campaigns that consistently exceed client goals. Through targeted strategies, I secure substantial earned-media coverage, raising brand visibility and bolstering clients' reputations.My experience as a producer of press conferences and client events has sharpened my expertise in media training and presentation coaching, guiding individuals and executive teams to succeed in high-stakes environments—from business pitches to on-camera engagements.Throughout my career, I’ve built trusted relationships with journalists and news professionals, developing a keen understanding of how to craft stories that capture media attention. My expertise in crisis communications equips clients to navigate sensitive situations, safeguarding their brand reputation when it matters most.At the core of every successful organization is good communication. We take a 360-degree view of client’s internal/external communications and marketing efforts to help identify their untapped potential and set the path for exponential business growth.

Sybil Macdonald's Current Company Details
Elevate Strategy Solutions LLC

Elevate Strategy Solutions Llc

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CEO, Elevate Strategy
Spokane, WA, US
Employees:
2
Sybil Macdonald Work Experience Details
  • Elevate Strategy Solutions Llc
    Ceo, Elevate Strategy
    Elevate Strategy Solutions Llc
    Spokane, Wa, Us
  • Marketing & Communications
    Principal
    Marketing & Communications 1998 - Present
    Los Angeles
    M&C is a mainstream agency that develops and delivers innovative publicity campaigns, comprehensive communications plans and crisis management for mainstream, Hispanic and multi-ethnic target markets. M&C works with a wide range of clients spanning government, non-profit, healthcare, entertainment and consumer clients in national, regional and local marketplaces. WHAT WE DO:MEDIA TRAINING-- Prepare C-Suite executives, specialists, elected officials and celebrities for press conferences/ interviews. Create "real world" scenarios/questions. Attention to detail: attire, accessories, body language and delivery to ensure optimum success.CRISIS MANAGEMENT -- Evaluate, strategize, develop & execute crisis communications. Develop proactive, strategic plans & work in crisis mode to mitigate damage & protect brand. Undergo extensive client preparation to respond to sensitive lines of questioning in a manner that limits damage and protects brand.PUBLICITY/MARKETING: Include LA Dept of Transportation, Boeing, LA Zoo, Metro, SCE Federal Credit Union, City of Santa Ana, UCLA Lab School, LA County Arboretum, Miller Brewing, National Cancer Institute, California Department of Health, MLK Community Hospital, White Memorial Hospital and California State Parks, national dance/concert tours.BRANDING: Los Angeles Dept of Transportation (Park & Pay) and SCE Federal Credit Union.GRAND OPENINGS/PRESS CONFERENCES: LA Zoo, Metro, LA State Historic Park, Ballet Folklórico Nacional de Amalia Hernández (national tour) & City of Santa Ana.
  • Mtv/Nickelodeon
    Director Of Communications
    Mtv/Nickelodeon 1996 - 1998
    Santa Monica, Ca
    Nickelodeon/MTV is an American basic cable and satellite television with programming aimed at children. Helmed groundbreaking national publicity campaign for network’s 10th Annual Kid’s Choice Awards broadcast; catapulting viewership by 60% over the previous year and earning acclaimed industry prestige and branding for the Nickelodeon annual showcase event.Drove the creative direction and strategy for network new series and specials publicity campaigns; managed the team execution and event production resulting in unprecedented press coverage.Partnered with suite c executives, show runners/producers and talent in the strategic development and planning of show launches, ongoing publicity and network showcases for advertisers and entertainment press.Cultivated and evolved significant relationships with national media; media trained top-level talent, producers and suite-c executives for select interviews.
  • Cbs Television Distribution
    Kcbs-Tv, Director Of Communications
    Cbs Television Distribution 1994 - 1996
    Hollywood, Ca
    KCBS-TV is the CBS television network affiliate and the 2nd largest owned and operated television station in the U.S.Spearheaded publicity efforts for breaking news and sweep season special reports collaborating with station talent and producers to promote news stories on a global and national scale.Successfully orchestrated cross-promotional publicity relationships with CBS National News, CBS Radio and news magazine shows “Hard Copy” and “Entertainment Tonight” to integrate station news reports for the 1st time.Appointed by senior management to become the station spokesperson with national trades and consumer media while successfully promoting KCBS-TV’s Nielsen ratings to increase station advertising revenue.Driving force in representing KCBS-TV in select key community events and developed partnerships with organizations including 1st ever AIDS Walk L.A. along with Sherry Lansing President of Paramount Studios and Donna Shalala, US Secretary of Health and Human Services.Created and rolled out a transformational “Inside KCBS-TV” multi-layered internal communications plan that significantly improved relations between management and employees as well as with community leadership.

Sybil Macdonald Skills

Public Relations Publicity Advertising Social Media Press Releases Corporate Communications Event Management Nonprofits Marketing Editing Strategic Communications Crisis Communications Community Outreach Media Relations Publications Video Production Public Speaking Social Media Marketing Spanish Management Strategy Brand Development Presentation Coaching Journalism Blogging Television Entertainment Copywriting Leadership Event Planning Strategic Planning Management Consulting

Sybil Macdonald Education Details

Frequently Asked Questions about Sybil Macdonald

What company does Sybil Macdonald work for?

Sybil Macdonald works for Elevate Strategy Solutions Llc

What is Sybil Macdonald's role at the current company?

Sybil Macdonald's current role is CEO, Elevate Strategy.

What is Sybil Macdonald's email address?

Sybil Macdonald's email address is sy****@****bal.net

What is Sybil Macdonald's direct phone number?

Sybil Macdonald's direct phone number is +132337*****

What schools did Sybil Macdonald attend?

Sybil Macdonald attended University Of Southern California, University Of California, Los Angeles, St. Joseph High School In Lakewood, Ca And Our Lady Of Perpetual Help, University Of Southern California.

What are some of Sybil Macdonald's interests?

Sybil Macdonald has interest in Children, Civil Rights And Social Action, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture.

What skills is Sybil Macdonald known for?

Sybil Macdonald has skills like Public Relations, Publicity, Advertising, Social Media, Press Releases, Corporate Communications, Event Management, Nonprofits, Marketing, Editing, Strategic Communications, Crisis Communications.

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