I'm a senior copywriter and content / AI strategist with a long track record of inspiring engagement and making things grow. My 20+ years of experience has been driven by technical expertise and a gift for storytelling—a winning combo for developing high-action narratives for modern audiences.👉 Key Achievements✔️ Google: Contributed to formulating E.E.A.T. standards for search content quality and credibility.✔️ MemberPress: Pioneered the first agile content team and developed a playbook of KPI-shattering strategies that drove user acquisition and retention.✔️ Meta AI / iMerit: Trained natural language models, drawing on my expertise in copywriting, content design, storytelling, logic/reasoning, and anthropology to enhance human-technology interaction.👉 Areas of Expertise✔️ Copywriting: Writing ultra-creative, profoundly effective messaging for web, display, radio, TV, video, email, etc. ✔️ Content Strategy & Content Marketing: Creating user-centered, data-supported content and campaigns that move the right people to take action.✔️ Conversion Optimization: Analyzing data and user behavior to refine messaging and CTAs for maximum impact.✔️ AI Training & Annotation: Collaborating to develop advanced AI models that understand, respond to, and produce human language.✔️ Brand Development: Defining brand voices and designing narratives that build trust, loyalty, visibility.✔️ Empathic Leadership: Guiding and mentoring team members while working alongside them to achieve outstanding results.👉 Approach + StyleToday, I work with Forte Group and Peera, combining methodical analysis with creative flair to deliver surprising solutions that always exceed expectations. I'm passionate about how data, technology, and creativity can be combined to produce stories that sell, and I'm always looking for ways I can push boundaries to deliver something no one's ever seen before.
Listed skills include Writing, Editing, Copy Editing, Web Content, and 54 others.