Ryan Chan Email & Phone Number

New Territories, Hong Kong

• Responsible for generating sales leads through various digital marketing
• Served as Project Lead for website revamp, working with vendor to overhaul site structure, layout, and content; new website incorporated significantly improved functionality and led to increased traffic.
• Led, developed and executed content and technical SEO strategies.
• Planned and executed SEM (Google, Baidu, Outbrain and etc...) strategies and tracked campaign effectiveness (Google Analytics, Google Tag Manager, Google Search Console and etc...) and adjusted strategies accordingly.
• Developed Google search marketing guideline and provided ads recommendations for regional offices.
• Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, Pinterest, Instagram, LinkedIn, Weibo and YouTube.

Hong Kong

• Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials to drive sales.
• Consulted with product development teams to enhance products based on customer interest data.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Formulated and executed SEM strategies (keyword development, market analysis, Bing/ Google search Ads) and tracked campaign effectiveness accordingly.
• Created engaging content for Facebook, Instagram and YouTube activities to arouse awareness of eshop’s products.
• Identified joint promotion opportunities (e.g: banks & convenience store)Supported the development and production of marketing materials including leaflet, eDM, POP etc

• Manage, execute and monitor social media campaigns to increase revenue and maintain good customer relationship
• Managed and enhanced company presence on social media
• Interacted with customers on social media platforms and answered their enquiries in a professional manner
• Formulated online promotion and CRM program
• Closely collaborated with project members to identify and quickly address problems.

• Involved in marketing activities and CRM program
• Worked closely with agencies to fulfill marketing plan at retail level
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Supported marketing team with administrative assistance such as coordinating paperwork and responding to basic inquiries.