Syd Chan Email & Phone Number

Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Designed enhancements and new features for DIRECTV's satellite and streaming platforms spanning TV, mobile, tablet, and web. Functioned in a hybrid-role, managing both UX, visual design, and end-to-end projects from concept to delivery, including detailed documentation and annotations. Contributed to scaling new atomic design system by defining rules and creating reusable components.

Led creative vision for the brand and digital product. Developed a cohesive design system encompassing of a brand style guide and UI pattern library. Designed UX/UI for web platform, mobile app, and white-label products and continually improved and refined through iteration. Collaborated closely with internal teams to develop strategies and design new offerings as Flexit’s value proposition shifted in response to COVID-19. Oversaw multi-disciplinary team of 5 designers creating marketing… Show more Led creative vision for the brand and digital product. Developed a cohesive design system encompassing of a brand style guide and UI pattern library. Designed UX/UI for web platform, mobile app, and white-label products and continually improved and refined through iteration. Collaborated closely with internal teams to develop strategies and design new offerings as Flexit’s value proposition shifted in response to COVID-19. Oversaw multi-disciplinary team of 5 designers creating marketing content such as email, social, and campaign design, in addition to UX/UI. Show less

New York City Metropolitan Area

Designed MVP of mobile app from concept to launch. Continually improved the product through user feedback and new business opportunities. Created initial brand guidelines, and implemented the design system to create investor decks, print and digital ads, and social content.

Los Angeles, California

Designed digital experiences for Toyota.com and Toyota Owners. Functioned in a hybrid-role, managing both UX and visual design projects including full page redesigns, icon design, SEO optimization, increasing brand messaging, and new vehicle launches. Collaborated with Strategy and Analytics teams to inform design decisions. Adopted agile best practices to improve efficiencies with stakeholders and development partners. CLIENTS:Toyota.com, Toyota Owners

Greater Los Angeles Area

Led UX strategy for the redesign of their proprietary social content marketing platform. Created user flows diagrams, wireframes, and prototype. Worked closely with development team to align on project goals and iterate on the design based on user feedback.

Greater Los Angeles Area

Oversaw UX development of a new professional networking platform, from early conception to high-fidelity wireframes. Conducted user research, analyzed user interviews, and created personas to better understand user needs. Structured information architecture to created site map from proposed user flows. Created prototypes of responsive website with mobile- first consideration. Worked closely with stakeholders, engineering, and creative to develop execution strategies.

Greater Los Angeles Area

- Managed all social media channels including Facebook, Instagram, and Twitter- Optimized consumer reach by developing content calendars and strategically scheduling social media posts- Wrote copy for social media posts with a tonality that is consistent with client’s pre- established brand voice- Maintained client’s image by ensuring any inappropriate or off-brand consumer comments on social media pages are hidden from public view- Engaged and interacted daily with fans and… Show more - Managed all social media channels including Facebook, Instagram, and Twitter- Optimized consumer reach by developing content calendars and strategically scheduling social media posts- Wrote copy for social media posts with a tonality that is consistent with client’s pre- established brand voice- Maintained client’s image by ensuring any inappropriate or off-brand consumer comments on social media pages are hidden from public view- Engaged and interacted daily with fans and consumers across social media channels by liking and commenting on tagged posts, reposting and sharing influencer content, and replying to consumer comments- Provided timely and friendly support for customer inquiries received via social media channels and directed consumers to the appropriate resources in order to answer their questionsCLIENTS:Blue Diamond, Almond Breeze Show less

Greater New York City Area

- Provided high-level administrative support to Investments, Risk/Operations, and Legal executives, including Chief Risk & Operating Officer, Head of Risk Management, Head of Operations & Special Projects, Head of Strategic Initiatives, Head of Investment Analytics, and Associate General Counsel- Managed complex calendars and scheduled meetings with both internal staff and external managers- Planned and coordinated office events and team outings with strict consideration for budget… Show more - Provided high-level administrative support to Investments, Risk/Operations, and Legal executives, including Chief Risk & Operating Officer, Head of Risk Management, Head of Operations & Special Projects, Head of Strategic Initiatives, Head of Investment Analytics, and Associate General Counsel- Managed complex calendars and scheduled meetings with both internal staff and external managers- Planned and coordinated office events and team outings with strict consideration for budget, catering, and venue Show less

Greater New York City Area

- Consistently exceeded monthly sales targets by negotiating rates and facilitating bookings with various showroom, e-commerce, advertising, and editorial clients- Established and maintained new business by actively seeking new client opportunities and developing relationships with up-and-coming brands and photographers- Managed development for all new talent by arranging editorial-quality test shoots and scheduling go-sees with top photographers and clients- Frequently collaborated… Show more - Consistently exceeded monthly sales targets by negotiating rates and facilitating bookings with various showroom, e-commerce, advertising, and editorial clients- Established and maintained new business by actively seeking new client opportunities and developing relationships with up-and-coming brands and photographers- Managed development for all new talent by arranging editorial-quality test shoots and scheduling go-sees with top photographers and clients- Frequently collaborated with art department and marketing teams to produce promotional material for talent, including social media, video, and print- Oversaw models apartment and coordinated other housing/accommodations for talentCLIENTS-Editorial: Vogue, Men's Health Germany, Esquire Big Black Book, Men's Fitness, WWD, Nylon Guys Thailand, Cosmopolitan, Reflex Homme, Vulkan, Models.com, ADON, Jon Magazine, Associated Magazine, Modern Luxury, Fucking Young!-Showroom: Belstaff, Dolce & Gabbana, Calvin Klein, Burberry, Michael Kors, Salvatore Ferragamo, Lacoste, John Varvatos, Hugo Boss, Rag & Bone, Vince, Diesel, Joseph Abboud, Y-3-Advertising: Michael Kors, John Varvatos, Jack & Jones, Estee Lauder, Vince Camuto, DFS, Samsung-E-commerce: John Varvatos, Rue La La, Michael Kors, Vince Camuto, Vince, Champion, 47 Brand, William Rast-Fashion Shows: John Varvatos, Joseph Abboud, Carlos Campos, PLAC, Ovadia & Sons, Uri Minkoff, GANT, N-P-Elliott Show less

Greater New York City Area

- Assisted pre-casting, client casting, fittings, and backstage preparations for New York Fashion Week shows- Developed a more streamlined casting process through cost-effective photo printing and efficient posting processes- Shot digitals and created layouts for models during pre-castings, client castings, and fittings- Trained and managed team of internsCLIENTS: Oscar de la Renta, Thom Browne, Jenny Packham, Adam Selman, Marimekko, Loden Dager, Patrik Ervell, Timo Weiland,… Show more - Assisted pre-casting, client casting, fittings, and backstage preparations for New York Fashion Week shows- Developed a more streamlined casting process through cost-effective photo printing and efficient posting processes- Shot digitals and created layouts for models during pre-castings, client castings, and fittings- Trained and managed team of internsCLIENTS: Oscar de la Renta, Thom Browne, Jenny Packham, Adam Selman, Marimekko, Loden Dager, Patrik Ervell, Timo Weiland, Erin Fetherston, Zero+Maria Cornejo, ESPIRIT, United Colors of Benetton, Lady Gaga Show less

Greater New York City Area

- Communicated with agencies to schedule models for casting timeslots- Oversaw and edited down digitals shot utilizing photo tethering software, Capture One- Organized images for client postingsCLIENTS: White House | Black Market, Soma

Bachelor Of Business Administration (B.B.A.), Strategic Design And Management, 3.91

- Completed program one semester early - Graduated with Academic Honors and Department Honors - University Scholars Award - BBA.

Certificate, User Experience Design

Continuing Education, Packaging Design

Spanish, Catalan History And Culture, Photography, 3.9

College of Global Studies: Center for Catalan, Spanish and Mediterranean Studies Summer program in Barcelona