Sydney Cramer, Mba Email & Phone Number

Atlanta Metropolitan Area

Roswell, Ga

➤ Leads the North American Vision Portfolio Strategy and manages P&L accountability of over $40 million.➤ Revived Amazon vision sales and delivered 250% annual growth, incremental $2 million NSV, on existing items through revamp of e-commerce strategy delivering updated PDP content, SMS optimization and targeted ad spend.➤ Drives the New Product Development cross-functional team to expand portfolio offerings and market share growth, launched three product line extensions in one year.➤ Leads new market segment development strategic planning for industrial vision investment planning and execution.➤ Develops industrial vision pricing, marketing, and promotional strategies.➤ Motivates team members to continuous improvement in promoting and selling target products within the portfolio.

Roswell, Ga

➤ Led the North American Dispenser Portfolio Strategy and managing P&L accountability of over $50M.➤ Drove the New Product Development cross-functional team to expand portfolio offerings and market share growth.➤ Developed dispenser pricing, marketing, and promotional strategies to promote KCP dispensers.➤ Delivered and implementing the company's US and Canadian dispenser pricing and promotional strategies.➤ Launched revolutionary ICON dispenser line into North American Market.

Roswell, Ga

➤ Co-Led the North American Dispenser Portfolio Strategy and managing P&L accountability of over $35M.➤ Improved dispenser forecasting process accuracy by 20% through implementing a Six Sigma green belt project.➤ Coordinated the marketing and logistics for Scott Pro electronic hard-roll towel product for launch to market➤ Developed dispenser pricing, marketing, and promotional strategies to promote KCP dispensers.➤ Motivated team members to continuous improvement in promoting and selling target products within the portfolio.

Roswell, Ga

➤ Planned demand for all Kimberly-Clark Professional Kleenex and Scott Bath, Facial, Napkins and Skin Care Categories. ➤ Broke company records by improving demand forecasting accuracy for bath, facial, napkins and skincare categories.➤ Relaunched data-driven cross-functional monthly national accounts meetings to onboard big deals with key accounts.➤ Automated extracts of forecasting data into SQL server and Tableau visualizations to reduce work process time.

Atlanta, Ga

➤ Created Tableau data visualization reporting platforms to cost optimize contract lanes for a $1B ocean freight RFP.➤ Utilized McKinsey clean sheeting techniques to benchmark market position and drive cost savings in transportation.➤ Managed corporate freight allocations and relationships with suppliers and ensured performance met program objectives.➤ Led a team of 5 associates responsible for the cost, schedule, and performance of suppliers for assigned programs.➤ Supported all phases of the program effort including the initiation of the supplier strategy and proposal phase.➤ Oversaw the negotiation strategy, award, execution, and sustainment of all transportation procurement efforts.➤ Ensured mission success of supply chain responsibilities and collaborated with manufacturing and quality operations.➤ Supported and developed program EACs, Earned Value reporting, AOP preparation, and material receipts forecasting.

Atlanta, Ga

➤ Developed volume and revenue forecasts for products and services to support the Corporate Business Planning process.➤ Prepared models combining historical data and economic conditions to create forecasts for senior management.➤ Conducted logic checks and analysis to ensure proposed changes have the intended effect on Volume and Revenue plans.➤ Managed and improved the forecast development process in support of annual setting/mid-year updating of sales plans.➤ Communicated analytical results to senior management and field resources through presentations and meetings.➤ Developed and maintained dashboards in Tableau to track gaining and declining accounts to monitor growth and churn.➤ Created U.S. Domestic small package forecasts for management and investor relations committees to support strategies.➤ Led community involvement initiatives as Chairman for Marketing, Sales and Strategy and founder of Coding Club.

➤ Undergraduate Statistics Teaching Assistant – The University Of Alabama, Tuscaloosa, AL – 07/2011 to 10/2013➤ Intern Consumer Bank Marketing Analytics – J.P. Morgan Chase, Columbus, OH – 05/2013 to 08/2015

Master Of Business Administration - Mba, Marketing, Business Analytics, Strategy

➤ Overviewed concepts from psychology and economics to understand, predict, and influence consumer behavior. ➤ Surveyed a range.

Master Of Arts - Ma, Applied Economics

Bachelor Of Science - Bs, Commerce And Business Administration, Economics

Bachelor Of Arts - Ba, Journalism

Activities and Societies: The Crimson White, Omicron Delta Kappa, Phi Mu, Presidential Scholar➤ Presidential Scholarship Recipient ➤.