Sydney Dusselier Email & Phone Number

Hamilton, On, Ca

Mississauga, Ontario, Canada

• Researched and analyzed customer personas to tailor campaign messaging for different buyer journey stages, resulting in over $800,000 in influenced revenue.• Created a compelling email nurture sequence with vertical-specific messaging, achieving an average click-through rate of 11.86%.• Developed a comprehensive brand voice guide and assets, ensuring consistent messaging across all channels and increasing brand awareness in target markets.• Collaborated with cross-functional teams to revamp website copy, driving 500 new leads over two quarters.• Conceptualized innovative ad campaigns that resonated with the target audience, leading to a 3% click-through rate.

Mississauga, On

• Developed and executed a comprehensive social media strategy for Facebook, Twitter, and LinkedIn that increased total impressions by 600,000 in one year• Instituted a standardized case study process, resulting in 25+ net-new customer case studies for use by the sales department• Orchestrated filming, editing, and production of video content including 20+ customer testimonial videos for use on the corporate website• Contributed to re-branding initiative by incorporating refreshed messaging and voice into all company assets, increasing social share of voice from 11% to 15%• Authored 30+ emails to generate interest and registrations for annual conference, leading to over 475 attendees• Contributed to the launch of a formalized customer advocacy program by writing online challenges, resulting in over 1,800 engaged advocates

Mississauga, On

Mississauga, On

• Planned and coordinated corporate events and tradeshows, including liaison with Marketing, Sales, venues, speakers, and third-party promoters

• Developed and executed a comprehensive social media strategy for Facebook, Twitter, and LinkedIn that increased reach by 72% and engagement by over 100%• Compiled, designed, and developed monthly newsletter content in MailChimp with an open rate of over 50%• Provided guidance on branding for core educational curriculum including visual identity, messaging, and marketing strategy• Assisted with launch of online training program including webinar setup, promotion, and facilitation

Burlington, Ontario

• Organized, promoted, and facilitated focus groups to gauge community interest for The Meridian Community Centre in Pelham, ON• Created and curated content for 12 social media profiles on Facebook, Twitter, and Instagram• Developed monthly newsletter content for the Art Gallery of Windsor and the Judith & Norman Alix Art Gallery in MailChimp and Constant Contact• Designed and maintained WordPress websites for various non-profit organizations

Hamilton, Ontario

• Created and taught weekly lessons to two separate tutorial groups• Graded assignments and gave constructive feedback• Held weekly office hours to provide guidance to students• Attended the weekly lecture

Hamilton, Ontario

• Authored speeches for Executive Command Staff to deliver at public police board meetings• Organized press conference for prominent local media outlets to announce partnership with MedicAlert Foundation Canada• Created and curated content for Facebook and Twitter• Authored press releases on recent criminal incidents and public safety concerns

Hamilton, Ontario

• Created and monitored campaigns for Twitter, Facebook and LinkedIn• Managed the Student Success Centre LinkedIn Group• Compiled monthly website analytics• Conducted market research for marketing purposes

Hamilton, Ontario

Cambridge, Ontario

Bachelor Of Arts (B.A.), English And Communications, Summa Cum Laude

International Baccalaureate Diploma

Activities and Societies: Ballroom Dancing Team, Roots & Shoots Environmental Club, Peer Tutoring