Sydney Lam Email & Phone Number

Irvine, California, United States

Fullerton, California, United States

An immersive kids subscription box that focuses on vital life topics, we wished were talked about when we were younger.

Pasadena, California, United States

• Created designs on overall marketing campaign across Facebook, Instagram, and LinkedIn that helped bring awareness to support Asian American restaurants during Covid-19 and raised over $315,000• Developed key insights from analyses and improved content creation, resulting in a 17% increase in website traffic from social media posts• Researched industry trends, analyzed competitive landscape, and collected customer feedback to shape advertisements

University Of California, Riverside

• Managed and led a 60+ student team with budgets over $1.5 million to program and market both large and small-scale campus entertainment in order to increase campus awareness and enhance college community • Supervised 4 directors, while delegating and coordinating weekly tasks detailing marketing checklist, shot list, and content schedule to ensure efficiency and mitigated any issues• Facilitated weekly meetings for quarterly projects; involved with creating over 20+ project deadlines and timelines• Oversaw design and distribution of all marketing campaigns at the University of California, Riverside campus and surrounding Riverside community• Organized the volunteer program to help generate better dynamic marketing content and communication tools for promotional campaigns • Engaged in intensive professional development activities, including seminars, discussion groups, workshops, individual and group reflections, and learning team building• Conducted yearly student focus group surveys to ensure successful data tracking and better enhance our events • Managed a board of 15 directors to execute creative ways to conduct programs, events and normal business operations virtually due to the sudden shift to online-learning cause by COVID-19 pandemic

University Of California, Riverside

• Coordinated and designed different marketing campaigns employing the use of social media, print marketing, and promotional items for a student population of 25,000+• Designed graphics, digital media, print advertisements, and promotional items for music festivals, events, and shows• Collaborated with marketing vendors on and off campus while maintaining budget of $5,000+• Collaborated with program coordinators to develop flyers, website, promotional items and marketing strategies for events • Utilized various social media platforms for marketing all campus events that had a following of 16,800+ (i.e., Facebook, Twitter, Tumblr, and Instagram)