As an Email Marketing Specialist at Grammarly, I have had the unique opportunity to merge my passion for crafting compelling narratives with the technical prowess required to engage diverse audiences in the digital space. In this role, my primary responsibility is to understand our users' needs deeply and devise strategies that will enrich their interaction with our technology.
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Lifecycle Marketing SpecialistGrammarly Dec 2023 - PresentSan Francisco, California, Us -
Marketing AssociateGeraldine Anello Feb 2021 - Dec 2023Achievements:- Featured on the New York Press- Featured as a best selling poetry book on Amazon- 200k+ viral Tiktok Campaign- Led a social media team and achieved remarkable growth, elevating daily followers by 82 from an initial 15.- Pioneered a Tiktok campaign that garnered 32k likes, reached 206k potential customers and generated $5,000 in book sales.- Conducted market research by gathering data on top-selling competitor books and analyzing sales trends.- Executed paid digital advertising across Amazon, Facebook, Instagram and Twitter to enhance brand visibility and drive sales.- Designed both exterior and interior layouts for all four book launches, innovating and conceptualizing fresh graphic styles and ideas.- Orchestrated a dynamic weekly content calendar, curating compelling original content for Tiktok, Instagram, and Facebook.- Efficiently managed media contacts and managed relationships with 20 freelancers and micro-influencers.- Oversaw the entire email marketing process, encompassing list segmentation, content creation, scheduling, and analysis.
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Bar ManagerParterre Jun 2021 - Jul 2022
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Public Relations InternBlue Sky Fund Jan 2020 - May 2020Richmond, Va, UsIn Association with VCU's capstone program- Formulated impactful surveys by leveraging activist goals and market insights, enhancing audience segmentation for the Richmond-based nonprofit, Blue Sky Fund.- Orchestrated a dynamic three-month social media campaign, resulting in a notable 52% surge in website traffic and the successful launch of two novel initiatives.- Conceptualized and executed a virtual event within a rapid two-week timeframe amid the Covid pandemic, yielding an impressive 67% boost in participation compared to the previous year. -
Communications InternGrace & Holy Trinity May 2019 - Sep 2019- Innovated communication strategies to enhance church visibility and engagement.- Crafted impactful visual assets including logos, yard signs, pamphlets, posters, and videos using Adobe Creative Cloud.- Designed incisive questionnaires for focus groups, resulting in a 40% boost in GHTC Soup Kitchen attendance through heightened community service understanding among college students.- Spearheaded a modern website overhaul, optimizing for SEO and elevating online presence.
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Philanthropy ChairpersonZeta Tau Alpha Lambda Eta Chapter Aug 2018 - Dec 2018Carmel, Indiana, Us• Raised $15,000+ for Breast Cancer Awareness and Education, increasing profit by 900% from the previous year.• Coordinated in-person and virtual events that utilized Instagram, Twitter, and Facebook as earned media.• Expanded events to include historically black, educational, and sports-oriented groups for the first time. -
Company SecretaryMt. Diablo Landscaping May 2014 - Aug 2016• Scheduled maintenance, ordered supplies, and handled customer correspondence.• Managed contract provisions, invoices, and provided estimates to customers.• Maintained accurate client files, company contracts, and timesheets.
Sydney Marino Education Details
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Virginia Commonwealth UniversityPublic Relations/Image Management
Frequently Asked Questions about Sydney Marino
What company does Sydney Marino work for?
Sydney Marino works for Grammarly
What is Sydney Marino's role at the current company?
Sydney Marino's current role is Marketing Specialist at Grammarly.
What schools did Sydney Marino attend?
Sydney Marino attended Virginia Commonwealth University.
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