Sydney Martinez Email & Phone Number

Seattle, Washington, United States

Woodinville, Washington, United States

• Established communication programs for Liquid Light, Columbia Crest, H3, and INTRINSIC.
• Supported the 14 Hands x Seattle Kraken wine can partnership with press mailers sent to 15 media outlets, resulting in 15M impressions and nine media placements in NHL.com, Seattleite, The Seattle Times, and Seattle Met.
• Directed pitch efforts for Columbia Crest as a high-value quality wine, resulting in 95 media placements and 375M impressions across online, broadcast, and social media; outlets included Food Network, Wine Enthusiast.
• Assisted with managing a three-month influencer partnership with Hannah Bronfman for Liquid Light, pitched, and hosted several media events, resulting in 342K in social reach, 162 media placements, 264M impressions and.
• Pitched and created cross-brand campaigns for INTRINSIC, resulting in 33 media placements and 285M impressions.
• Worked with cross-functional team members to create consumer events, media events, press mailer campaigns, restaurant partnerships, and media tours.

Seattle, Washington, United States

• Own event calendar and project manage 40+ annual events with budgets worth up to $15K across three lodging properties and eleven tasting rooms in Washington, Oregon, New Mexico, Idaho, and Texas.
• Write and proof 30+ DTC email campaigns reaching 20K+ subscribers, and develop companywide newsletters, press releases, internal new hire announcements, and physical collateral for events.
• Submit wines to scoring publications and pitch media, capturing 2B+ of annual impressions and resulting in acclaim and features in Wine Enthusiast, Wine Spectator, Wine & Spirits, Anthony Mueller, James Suckling.
• Drive and execute large-production-style trade shows with 20K+ attendees, increasing email sign-ups, social media following, DTC sales, and relationships with new and existing wine buyers.
• Develop acclaim marketing materials for wines that garnered 90+ points and best buys from wine publications, vouchers, and discount codes for comped tastings to drive people to company’s tasting room locations and.
• Create brand takeaway cards for events, event signage, and hospitality program suites (welcome guides, email templates, save the dates, appointment confirmations) to strengthen brand visibility and create a memorable.

Seattle, Washington, United States

• Contributed to brand strategies, PR pitches, social media, and wine sample shipments to create impactful stories and content.
• Supported launch strategy of House Wine’s partnership with Cheez-It’s to deliver a wine and cracker combo box.
• Contributed to planning and execution of four-day media tour in New Mexico in 2017, partnering with NM Tourism and recruiting five other wineries to augment tourist attraction.
• Participated in building and running Media Force, a social media ambassadors’ program where photographers, social influencers, and friends received a shipment of wine each quarter to increase brand visibility.

Seattle, Washington

Wellesley, Massachusetts / South Shore Plaza Braintree, Massachusetts