• Managing a portfolio of 10 client accounts, overseeing all aspects of their creative and digital marketing strategies, campaigns, and performance on various platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)• Collaborating closely with clients to understand their business goals and develop tailored marketing strategies that align with their objectives.• Developing and presenting comprehensive social media reports to clients on a regular basis, highlighting key performance metrics and insights.• Managing paid social media campaigns, optimizing budgets and targeting to achieve ROI goals and deliver results within allocated budgets.• Producing engaging and visually compelling multimedia content, including videos and graphics.• Identifying and vetting potential influencers based on their relevance to the brand, audience demographics, and engagement metrics.• Maintaining influencer relationships, fostering ongoing engagement and communication.• Designing and executing comprehensive email marketing strategies to nurture leads, engage subscribers, and drive conversions.• Coordinating, directing and executing dynamic content shoots for social media platforms, aligning creative vision with brand identity and strategic objectives.

• Developed insights and a creative brief for a non-profit campaign to increase donations for Buy From a Black Woman• Presented the strategic story and research to the creative team• Partnered with the creative team to execute a focused 360 campaign

• As a member of the research team I conducted biometric research, surveys, and focus groups to uncover actionable insights• Utilized Brandwatch to analyze social listening impressions• Developed strategy and creative execution in a collaborative teamwork environment• Wrote and edited the campaign strategy and copy• Placed 2nd in the regional competition while being named best research team and best plans book

• Optimized a $10,000 budget in Google’s auction-based, pay-per-click platform to improve the client’s click-through rate• Developed a Search Network campaign and digital brand strategy to increase brand awareness for the client• Analyzed and improved campaigns based on data to maximize clicks

• Created social media marketing content promoting various events and heightening awareness of the Capstone Programming Council• Developed the Capstone Programming Council brand• Organized and executed off-campus events for 30+ students

• Inspired participants during the 14-hour main event through enthusiastic leadership, choreographed dances, and passionate pitches about philanthropy.• Motived participants to meet the $1.19 million organization fundraising goal through social media promotions, personal interactions, and fundraising promotions.• Attended weekly meetings to learn choreography, learn about the CMNH philanthropy, and develop communication skills for main event.

• Educated 100+ new members through creative team-building activities.• Organized and monitored day long events to foster interpersonal relations between new members ,

• Assisted with planning and execution of the two-week long sorority formal recruitment process in compliance with all Panhellenic rules and regulations.• Provided leadership to fellow members for the initial rounds of sorority recruitment.• Designed layout and decor to create strong appeal for new members.

• Assisted customers promptly and professionally to provide exceptional customer service.• Recorded and delivered daily sale information on POS systems using technical skills.