Sydney Perotti Email & Phone Number

Key Categories: Italian/Spaghetti Sauce, Frozen Entrees, Frozen Pizza, Dry Pasta, RTS Soup, Condiments (Ketchup & Salad Dressing), Future Innovation• Partnered with the SVP of Distinctive Brands as Chief of Staff, orchestrating monthly business reviews with executive leadership and delivering actionable consumer insights surfaced through qualitative and quantitative research to drive strategic decision-making for Rao’s, Michael Angelo’s, and Pacific Foods. • Managed the successful integration of the Sovos Insights Team into Campbell’s Meals & Beverages division following the $2.7B acquisition of Sovos Brands by facilitating collaboration and ensuring strategic alignment.

Boulder, Colorado, United States

• Spearheaded the creation of the Consumer Insights Team, defining how it leverages research to drive data-driven decisions and collaborates with cross-functional sales, marketing, and R&D teams.• Led go-to-market strategy and post-launch research for Rao’s Frozen Pizza, driving insights-driven optimizations that established the brand as #1 in the Natural/Speciality channel within its first year. • Conducted 40 hours of 1:1 consumer interviews for Rao’s and Michael Angelo’s, uncovering and presenting key insights to Walmart stakeholders during the FY24 joint business planning meeting, which fueled enhancements to sales enablement materials, creative assets, and brand messaging frameworks to drive $35.5M in incremental revenue across the sauce and dry pasta categories. • Supported the Chief Growth Officer to lead a CEO-directed brand recovery initiative, designing and executing comprehensive qualitative and quantitative research methodologies (including TURF/TUVA analyses, attitude & usage surveys, price elasticity testing, concept validations, and innovation screeners) to generate actionable insights that guided strategic recommendations for enhancing market positioning, product innovations, and pricing strategies, ultimately improving customer experiences and driving sales growth.

Boulder, Colorado, United States

Key Categories: Spoonable Yogurt, Yogurt Drinks, Ice Cream (Innovation), Italian/Spaghetti Sauce• Developed and successfully pitched sauce shelving recommendations during the FY23 Kroger joint business planning meeting, leading to their implementation across all Kroger stores nationwide and generating $15.4M in incremental revenue and a $16M annual sales lift for Rao’s Sauce. • Built a strategic recovery plan for noosa, applying Byron Sharp’s brand growth principles to reverse the household penetration declines within 3 months of implementation. • Managed and executed launch of noosa Frozen Yoghurt Gelato, crafting targeted sales enablement materials that equipped sales teams with essential tools and strategies to drive retailer acquisition and engagement, achieving 38% national distribution within an accelerated timeframe.

Chicago, Illinois, United States

• Authored a 60-page white paper on brand and product issue management, incorporating insights from the Aunt Jemima rebrand to Pearl Milling Company to equip the brand team with strategies for effectively and proactively addressing cultural sensitivity challenges. • Analyzed consumer communications using Quid to unlock a deeper understanding of brand and product perceptions and surface emerging consumer and cultural trends, informing strategic initiatives like the sponsorship of the Shrimp & Grits Festival; presented this case study at the Annual NetBase Quid Conference, demonstrating how Quid’s media intelligence drove brand growth for Quaker Grits.

Greater Chicago Area

Chicago, Il

Key Clients: Clorox, Glad, Liquid Plumr, Pine Sol• Managed digital strategy and analytics for major brand clients (Clorox, Glad, Pine-Sol, and Liquid-Plumr). • Collaborated with cross-functional partners to drive new business growth by delivering actionable insights and agency offering recommendations to creative and strategic planning teams, contributing to winning pitches that secured contracts with Bud Light, Jimmy John’s, and Target.

Greater Chicago Area

Chicago, Il