- Scheduling and creating reactive social media content for a range of clients- Conducting community management through reactive and proactive engagement- Market research and competitive discovery report for new clients- Talent management and influencer brief activations for social campaigns

Drove a 72% increase in sales over 6 months through a targeted digital marketing strategy comprising images, demographic-based hashtags, and key descriptors

- Created weekly content calendars through the curation of media libraries and crafted captions- Increased overall Instagram engagement by 71% and TikTok views by 188%- Directed video shoots for the successful marketing of clothing collections- Redesigned weekly Instagram story segments through the conceptualization of appealing and aesthetically cohesive content

Advertised Penn State’s annual student-run music festival by boosting involvement on social media channels and promoting press events through tabling

- Planned and promoted lectures and concerts hosted at Penn State- Increased online engagement via Instagram content and boosted event attendance

Contributed to marketing ideas for the Center’s after school program, such as donation-based early access for scheduling extra-curricular classes

- Increased online engagement across social media channels for the Beeline Bazaar, Hutchison’s annual fundraiser- Supervised the videography committee, overseeing the completion of promotional videos for content marketing