Sydney Boyd

Sydney Boyd Email and Phone Number

Director of Performance Marketing at GoGoGrandparent @ GoGoGrandparent
Sydney Boyd's Location
Columbus, Ohio, United States, United States
Sydney Boyd's Contact Details

Sydney Boyd work email

Sydney Boyd personal email

n/a

Sydney Boyd phone numbers

About Sydney Boyd

In my years of experience in the digital marketing world, I have run the gamut by executing buys across programmatic display, online video, CTV, social media, and search; B2C and B2B; a multitude of verticals; and working with a variety of vendors. I am eager to optimize all aspects of campaigns to find the platforms, audiences, and creatives that will reach my clients' objectives, creating profitable media buying strategies to drive results. I have contributed my expertise to companies like Scotts Miracle-Gro, Donatos Pizza, Weleda, In-N-Out, and AEP.The involvement of both data and creativity is what keeps me fascinated with the digital marketing space. My creativity revolves around problem solving. I love a good challenge, whether it keeps me knee deep in a pivot table or collaborating with a team on a solution.

Sydney Boyd's Current Company Details
GoGoGrandparent

Gogograndparent

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Director of Performance Marketing at GoGoGrandparent
Sydney Boyd Work Experience Details
  • Gogograndparent
    Director Of Performance Marketing
    Gogograndparent Jun 2022 - Present
    San Francisco, California, Us
    • Own direct response user acquisition strategy• Launch, optimize, and scale campaigns across paid search, paid social, affiliate, email, SMS, and new experimental channels• Develop a test and learn methodology driving channel and funnel experimentation• Direct and manage agencies to achieve goals and ROI targets• Evolve the analytics tech stack and key marketing metrics to increase understanding of ROI and campaign performance• Optimize nurture and retention strategies to improve CAC and LTV
  • Klik
    Director Of Performance Marketing
    Klik May 2021 - Jun 2022
    Arlington, Virginia, Us
    • Analyze full funnel data on digital marketing campaigns and make recommendations to drive client goals• Determine appropriate investment mix and channel optimizations for paid search, paid social, and programmatic display• Manage a team of paid media buyers• Contribute to the continual learning of coordinators through education sessions• Manage projects across non-programmatic efforts, like direct mail and vendor partnerships• Work with CRMs, media platforms, and a variety of other data sources to tie on- and off-line data to media performance• Use Tableau to build internal and client-facing reports to accurately show performance data• Work with a variety of clients, from early stage tech startups to established companies
  • Klik
    Digital Marketing Manager
    Klik Oct 2020 - May 2021
    Arlington, Virginia, Us
  • The Shipyard
    Senior Biddable Media Manager
    The Shipyard Apr 2019 - Sep 2020
    Columbus, Ohio, Us
    • Ownership of day to day management of client accounts across programmatic display, video, search, and social channels• Lead paid social strategy for initiatives for Facebook, Instagram, Pinterest, Twitter, and LinkedIn• Work within DMPs to define audiences to be used in media campaigns• Create media strategies translated from client goals• Build and manage ongoing communication with clients• Research, evaluate, and build relationships with third-party vendors• Analyze and optimize campaigns to deliver to KPI goals• Develop presentation decks and present marketing strategy, new vendor recommendations, and performance reviews to internal and external teams• Stay up to date on changes in the industry, on platforms, and innovations that can be utilized for client campaigns
  • The Shipyard
    Biddable Media Manager
    The Shipyard Jan 2018 - Apr 2019
    Columbus, Ohio, Us
  • The Shipyard
    Associate Manager, Biddable Media
    The Shipyard Jun 2016 - Jan 2018
    Columbus, Ohio, Us
  • The Shipyard
    Paid Media Intern
    The Shipyard Jan 2016 - May 2016
    Columbus, Ohio, Us

Sydney Boyd Skills

Social Media Marketing Microsoft Office Teamwork Customer Service Time Management Organization Public Speaking Google Adwords E Commerce Facebook Marketing Search Engine Marketing Conflict Resolution Appnexus Bing Ads Instagram Marketing Pinterest Marketing Pinterest Facebook Instagram Google Analytics Google Tag Manager Digital Marketing Digital Media Digital Strategy Microsoft Excel Pivot Tables

Sydney Boyd Education Details

  • Capital University
    Capital University
    Marketing

Frequently Asked Questions about Sydney Boyd

What company does Sydney Boyd work for?

Sydney Boyd works for Gogograndparent

What is Sydney Boyd's role at the current company?

Sydney Boyd's current role is Director of Performance Marketing at GoGoGrandparent.

What is Sydney Boyd's email address?

Sydney Boyd's email address is sb****@****ard.com

What is Sydney Boyd's direct phone number?

Sydney Boyd's direct phone number is (800) 295*****

What schools did Sydney Boyd attend?

Sydney Boyd attended Capital University.

What skills is Sydney Boyd known for?

Sydney Boyd has skills like Social Media, Marketing, Microsoft Office, Teamwork, Customer Service, Time Management, Organization, Public Speaking, Google Adwords, E Commerce, Facebook Marketing, Search Engine Marketing.

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