Sydney Boyd Email & Phone Number

San Francisco, California, US

• Own direct response user acquisition strategy
• Launch, optimize, and scale campaigns across paid search, paid social, affiliate, email, SMS, and new experimental channels
• Develop a test and learn methodology driving channel and funnel experimentation
• Direct and manage agencies to achieve goals and ROI targets
• Evolve the analytics tech stack and key marketing metrics to increase understanding of ROI and campaign performance
• Optimize nurture and retention strategies to improve CAC and LTV

Arlington, Virginia, US

• Analyze full funnel data on digital marketing campaigns and make recommendations to drive client goals
• Determine appropriate investment mix and channel optimizations for paid search, paid social, and programmatic display
• Manage a team of paid media buyers
• Contribute to the continual learning of coordinators through education sessions
• Manage projects across non-programmatic efforts, like direct mail and vendor partnerships
• Work with CRMs, media platforms, and a variety of other data sources to tie on- and off-line data to media performance

Arlington, Virginia, US

Columbus, Ohio, US

• Ownership of day to day management of client accounts across programmatic display, video, search, and social channels
• Lead paid social strategy for initiatives for Facebook, Instagram, Pinterest, Twitter, and LinkedIn
• Work within DMPs to define audiences to be used in media campaigns
• Create media strategies translated from client goals
• Build and manage ongoing communication with clients
• Research, evaluate, and build relationships with third-party vendors

Columbus, Ohio, US

Columbus, Ohio, US

Columbus, Ohio, US