Sydney Boyd Email & Phone Number

San Francisco, California, Us

• Own direct response user acquisition strategy• Launch, optimize, and scale campaigns across paid search, paid social, affiliate, email, SMS, and new experimental channels• Develop a test and learn methodology driving channel and funnel experimentation• Direct and manage agencies to achieve goals and ROI targets• Evolve the analytics tech stack and key marketing metrics to increase understanding of ROI and campaign performance• Optimize nurture and retention strategies to improve CAC and LTV

Arlington, Virginia, Us

• Analyze full funnel data on digital marketing campaigns and make recommendations to drive client goals• Determine appropriate investment mix and channel optimizations for paid search, paid social, and programmatic display• Manage a team of paid media buyers• Contribute to the continual learning of coordinators through education sessions• Manage projects across non-programmatic efforts, like direct mail and vendor partnerships• Work with CRMs, media platforms, and a variety of other data sources to tie on- and off-line data to media performance• Use Tableau to build internal and client-facing reports to accurately show performance data• Work with a variety of clients, from early stage tech startups to established companies

Arlington, Virginia, Us

Columbus, Ohio, Us

• Ownership of day to day management of client accounts across programmatic display, video, search, and social channels• Lead paid social strategy for initiatives for Facebook, Instagram, Pinterest, Twitter, and LinkedIn• Work within DMPs to define audiences to be used in media campaigns• Create media strategies translated from client goals• Build and manage ongoing communication with clients• Research, evaluate, and build relationships with third-party vendors• Analyze and optimize campaigns to deliver to KPI goals• Develop presentation decks and present marketing strategy, new vendor recommendations, and performance reviews to internal and external teams• Stay up to date on changes in the industry, on platforms, and innovations that can be utilized for client campaigns

Columbus, Ohio, Us

Columbus, Ohio, Us

Columbus, Ohio, Us