reinventing the future of wealth management💡✨

• Lead and project manage marketing plans for 125+ advisory firms, including seven partner-level firms, with four other directors in a strategic consultative setting in order to drive company growth through brand management; building client, prospect, and COI relationships; and content creation via digital and traditional mediums• Designate responsibilities and assignments to 18 marketing team members (web, social, email integration, design) on a weekly basis to drive project completion and provide constructive feedback as well as collaborate cross functionally with advisor engagement, legal, and compliance departments to generate successful products for clients • Transform firm websites through copywriting, design, keyword research, and SEO audits averaging in 50-60% increase in sessions, 50% increase in pages per session, and 35% increase in new users over the course of 6 months• Conduct weekly internal meetings to track team project load, develop ideas to address challenges with website and design tasks, and communicate team-wide announcements

• Effectively manage and execute marketing requests from over 120 Hightower advisory firms, as well as handle internal corporate team requests.• Conduct direct meetings with advisory teams, offering guidance and recommendations, followed by collaboration with internal teams and the advisory firm to craft customized marketing materials tailored to their client base.• Collaborate daily with advisory firms, advisor success teams, events, web development, IT, and other essential stakeholders to orchestrate the creation, implementation, and delivery of top-tier products that empower advisors in serving our clients.• Create and oversee content for advisory firms, encompassing presentation decks, graphics, social media posts, and advertisements, leveraging tools such as InDesign, Photoshop, and PowerPoint.

Accent on Cabinets Design Group is an interior design company located in St. Louis, Missouri. The company specializes in high quality custom cabinetry and works directly with homeowners, interior designers, architects and builders on new construction and renovation projects. I worked directly with Kathy Israel, founder and head designer, who is best known for her award winning work with kitchens, bathrooms, closets, and mudrooms.• Elevated brand perception through strategic management of Instagram, Facebook, and website development.• Oversaw the formulation and execution of the company's comprehensive marketing and social media strategies.• Achieved 56% growth in social media followers and a substantial 47% increase in website traffic• Broadened audience reach by cultivating engaging, interactive content, leveraging tools such as Photoshop and InDesign to resonate with a younger demographic.

The mentoring initiative was established to link incoming Direct-Admit freshmen at the Kelley School of Business with upperclassmen within the Kelley community. This program empowers new business students to gain valuable insights and guidance from those who recently experienced a similar journey.• Empowered new business students with insights and advice from experienced Kelley peers.• Demonstrated effective strategies for achieving balance and success to freshmen.• Provided one-on-one mentorship to two students, maintaining communication through phone and in-person interactions.• Guided students towards enhanced planning and organizational skills, promoting effective personal development.

The Indiana University Student Foundation gives students opportunities to lead major university projects and events that inspire support for IU—including the nationally recognized Little 500. It enables a better IU, a stronger community, and empowered students who learn philanthropic leadership skills that last a lifetime.• Manage IUSF’s brand through advertising and public relations (social media, video projects, print ads)• Promote IUSF event ticket sales• Design IUSF merchandise and Little 500 program merchandise

Worked at Laurie Solet as a Sales Associate. Maintain a high standard of customer service by delivering beyond our customers’ expectations while creating a friendly and welcoming environment. Tasks included but not limited to answering phone calls, completing financial transactions, advertising promotions, and helping any customers in need of assistance.• Promoted special events and increased market reach through social media• Delivered outstanding customer service while showcasing merchandise in the store in order to maximize sales• Managed financial transactions including operating cash register, balancing sales transactions at store closing, and deposits• Maintained a positive attitude and focus on customer satisfaction in a fast pace environment • Upheld an orderly appearance throughout sales floor

Virtual Enterprise International (https://veinternational.org/) is a high school program where classrooms become virtual businesses within an international virtual market. Our firm, VIVID+, was a digital marketing agency that interacted with students and firms across the world. As Chief Marketing Officer, responsibilities included but not limited to, designing our firm's mission, branding, and service lines, collaborate with other executives in the class to make our firm profitable, and manage the Marketing, Sales, and Communications teams within the firm.• Managed three separate teams with a total of six students to market our firm effectively, conduct sales with other firms, and produce marketing ideas and materials as a service to other firms• Responsible for implementing and overseeing the planning, development, and execution of Vivid+'s marketing and advertising initiative• Created a business plan and presented to a board of judges in the Regional Business Plan Pitch Competition where the team placed in the top 10 firms out of over 200• Achieved 2nd place in the Salesmanship Competition at the Pigeon Forge TN Trade Show, qualifying for nationals