- Assist with planning, creating, and scheduling social media content for Facebook, Instagram, and Twitter. Content created requires photography, video, and video editing.- Assist with updating kyhorsepark.com with current information, upcoming events, and relevant photos. Information includes but is not limited to park admission prices, hours of operation, event calendar, news, annual pass and parking pass information, employment opportunities, etc.- Assist with inquiries submitted on the "Contact Us" page on the park's website and messages received on social media.- Assist in planning and designing promotional materials in Adobe InDesign, Illustrator, and Photoshop. Capture and edit photos and metadata in Adobe Lightroom.- Assist with GovDelivery in writing press releases and designing monthly newsletters.- - Attend Community events to promote the Kentucky Horse Park.Other duties as assigned.

Owner & Designer for Collins Collective Co., a vinyl sticker Etsy shop

• Execute objectives established by VP of Sales and Marketing.• Create digital marketing strategy to support Kentucky Eagle and our supplier’s growth plans.• Create targeted digital marketing campaigns to drive consumer trial. Track and measure success (impressions, CTR, and sales lift).• Manage and update retail portal with regular updates.• Work with vendors to continuously improve the portal to provide a better experience for retailers.• Use site analytics to enhance and improve the online retailer experience.• Develop monthly newsletters, weekly special release material and daily retailer portal updates.• Develop and manage training programs for e-commerce platform(s).• Communicate with retailers and customers using multiple social media channels to promote our brands (e.g. Facebook, Tik Tok, Instagram and Twitter).• Attract and increase follower of Kentucky Eagle social media channels.• Manage and update Kentucky Eagle website.• Use established content and create new content to promote Kentucky Eagle and its portfolio.• Develop organized reporting on campaign metrics (e.g. likes, impressions and comments).• Support media initiatives, including campaigns for community relations and social responsibility.• Adhere to and enforce all applicable Kentucky ABC policies and standards.• Measure and track retailer portal performance: o Usership rates o Trends o Integration of sales goals into e-commerce platform(s) o Enhancements o Site friendliness internal and external• Understand Kentucky Eagle’s portfolio, brand positioning, marketing strategies and internal/external relationships.

-Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns-Manage a high volume of daily social media posts-Suggest recommendations to adjust the social media marketing strategy for optimal results-Manage and oversee social media content to be distributed for Forcht Bank, My Favorite Things, and any other companies under the Forcht Group umbrella-Stay up to date with the latest social media best practices, trends, and technologies-Write copy for all traditional media to include websites, brochures, email newsletters, news releases, and other written communication-Explore creative ideas and concepts for written and visual elements in conjunction with the marketing team-Utilize Google Analytics and other measurement tools to provide progress reports-Perform keyword research and integration of keywords into website copy and contentOther duties:-Manage, schedule, and maintain the Forcht Bank Ice Cream Machine(s) -Update the various HRC websites monthly with new news content-Manage the Forcht Bank Social Squad

• Write copy for all social, digital, and traditional media to include social media posts, websites, brochures, email newsletters, news releases, and other written communication• Create, manage, and grow business presence across social media channels including but not limited to Twitter, Facebook, Pinterest, and YouTube• Develop content across all social channels which may include posts, tweets, status updates, pins, photos, and videos• Explore creative ideas and concepts for written and visual elements in conjunction with the marketing team• Utilize Google Analytics and other measurement tools to provide progress reports• Perform keyword research and integration of keywords into website copy and content• Prepare final drafts of copy and content for approval by CMO

-Build and maintain relationships with key contacts, including school administrators and faculty, at several colleges and universities by:-Overseeing the planning and status of upcoming and current semesters for all online bookstore accounts-Coordinate with the Bookstore Manager and other team members on daily tasks and goals-Developing and implementing marketing plans for each academic cycle-Evaluating effectiveness of marketing plans on an annual basis-Managing online bookstore appearance, efficiency, and content-Monitoring all monies (payable and receivable) to ensure all accounts are up to date-Coordinating end of term online and onsite textbook buybacks-Renegotiating contractual agreements with school accounts as needed-Preparing and maintaining records of departmental budget in conjunction with the Inventory Control Manager-Reviewing and evaluating sales figures against budget to assure compliance with budgetary controls, adjusting as needed-Developing, updating and implementing policies and procedures and necessary changes to the Virtual Bookstore Department's operations and policies; presenting or submitting proposed changes to policies and procedures to upper management for approval as required-Maintaining current knowledge of changes and trends in the bookstore/retail market-Assisting the Virtual Bookstore Department customer service team with process improvements and customer inquiries-Supporting the Bookstore Manager and other team members with the textbook adoption processes and open order tracking

-Assist with flowcharts and placement summaries-Conduct market research-Collect and organize summaries from the media-Send out insertion orders and track confirmations-Generate paperwork and manage client reporting-Manage billing reconciliation process-Coordinate campaign information with traffic and accounting departments

-Provides administrative assistance to the director and the account coordinator on day-to-day client activities, including responding to client phone calls, emails, and faxes, handling mail/packages, scoping, maintenance and reporting, etc., to ensure continued progress of client workflow. -Analyze and review websites by maintaining, documenting and testing. -Proofreads copy, artwork, etc. before being reviewed by clients or turned over to vendors. -Creates and/or coordinates proposals for account coordinator approval. -Checks and approves copy, design, and production art, and coordinates client approval of same. -Continuously works to upgrade knowledge and skills through available reading, courses and seminars.