Sydney Dixon Email & Phone Number

Florida, United States

Miami, Florida, United States

Miami, Florida, United States

Miami, Florida, United States

Miami-Fort Lauderdale Area

- Directly reported to the CEO/Founder on all marketing projects and initiatives- Developed Q1 and Q2 mailers to help increase brand awareness and revenue to the stores- Spearheaded social media channels via daily creative content, boosted posts, giveaways, partnerships - Developed and refreshed brand marketing materials- Updated and maintained content on Vale website and third parties- Led and launched new visually appealing online ordering platform Go Parrot to transform the online ordering experience and drive 10x more sales Garnered over 300 million media impressions in five months including headlines in Forbes, QSR Magazine, Modern Restaurant Magazine, TV segments in each market among others.

Miami/Fort Lauderdale Area

- Led a team reporting to the Senior Vice President and managed PR strategy and marketing initiatives for high-end hospitality, food & beverage, lifestyle, spirits, culture & arts clientele- Crafted story ideas, pitches, press materials to pitch to key media on a regional and national scale- Cultivated media relationships across multiple markets including Florida, Atlanta, Charleston, Boston, NYC among others; Strong relationships generated 5x more press- Organized curated media events and hosted press trips with top tier media- Executed regional and national-driven campaigns- Leveraged presence of brands on social media and ensured PR initiatives aligned with daily contentGarnered over 1 million media impressions each month per client delivering regional, national, trade and international press placements daily.A few PR wins include: the grand opening of Frost Science Museum, developing fresh local hotel partnerships at Hyatt's The Confidante, leading Southeast efforts for the Hendrick's Gin Grand Garnisher tour, scheduling Art Basel media desk-sides for Michelin-star Chef Daniel Boulud, securing over 420 million impressions for MEGACON Orlando 2019 among others.

Miami Beach

Doral, Fla.

Worked with e-commerce team to create Carnival website mockups and audit site for usability enhancements to improve overall user experience; Helped to implement 3-5 new UX design elements to the website and increase cruise bookings by 3%

Gainesville, Fla.

Worked with client, UF Department of Public Relations, and planned, promoted and executed “Diversity in Public Relations” informative communications panel event for over 30 students, faculty and UF publicAlpha PRoductions is the largest student-run public relations firm in Florida with a diverse client portfolio.

Gainesville, Fla.

Reported and interviewed sources/experts weekly to contribute current news stories and photos on deadline; Worked alongside editors to fact check and produce final story for the newspaperThe Independent Florida Alligator is a student-run newspaper serving the University of Florida, Gainesville, and North FL community.

Miami Beach, Fla.

Monitored press, created clips, memos, compiled monthly reports and drafted social media content scripts for hospitality and food & beverage clients; Assisted with onsite client events including renowned Miami Swim Week