Sydney Thomas Email & Phone Number

United States

• Provide end-to-end project management of web marketing strategies and implementation for numerous Selectquote.com websites.• Create detailed requirements for web developers and content specialists.• Product owner for multiple lanes of business in order to provide project status and deliver support and updates throughout the development process. • Participate in QA web testing, weekly release meetings and support post-prod validation and analytics.• Coordinate with Marketing and executive business owners to recommend and implement web site enhancements as appropriate for the business.

Overland Park, Kansas, United States

Developed, implemented and managed local and national business marketing and advertising initiatives for paid and social campaigns. • Managed the quarterly creative refresh and launch of over 90 assets as part of the Sprint Perks for Business loyalty program for Enterprise, Education, Healthcare, Government, and Military segments. • Ensured all individual business tactics (digital, social, print, radio, Out-of-Home) were brand compliant, consistent to the overall campaign, and Sprint’s value proposition. • Cost savings for company by utilizing in-house creatives and leading team completing 93 projects and 629 deliverables. • Achieved sales growth of 14% YoY, generated 1.8M new subscribers, and 500K landing page visits/month by creating social, digital, and paid search advertising strategy.

Overland Park, Kansas, United States

Program managed, identified, tracked and governed all Sprint existing customer communications within the first 60 days of a customer’s lifecycle with Sprint. • Developed, implemented and tracked over 200 targeted email campaigns and communications increasing open rate and online transactions, while decreasing churn. • Managed multiple agencies, while engaging executive-level governance around campaign measurement performance, ROI and contact strategy.

Overland Park, Kansas, United States

Led strategic eCommerce and self-service optimization initiatives for online presence using cross-functional project management techniques. Supervised a team of project managers. Developed Digital business requirements, project plans, schedules, led project teams and deliverables, project monitoring, and managed risks to deliver projects on time. • Led over 500 site-side messaging programs including Sprint Loyalty, all seasonal promotions, international pricing, network, and new product launches. • Drove online programs through targeted banner ads and landing pages to stimulate adoption and channel preference for Sprint.com. • Collaborated as marketing interface liaison between sprint.com, agencies of record and internal cross-functional organizations. • Increased online upgrades by developing over 20 Base Express Upgrade paths driving online conversions for sprint.com.