Sydney Thomas Email & Phone Number

United States

• Provide end-to-end project management of web marketing strategies and implementation for numerous Selectquote.com websites.
• Create detailed requirements for web developers and content specialists.
• Product owner for multiple lanes of business in order to provide project status and deliver support and updates throughout the development process.
• Participate in QA web testing, weekly release meetings and support post-prod validation and analytics.
• Coordinate with Marketing and executive business owners to recommend and implement web site enhancements as appropriate for the business.

Overland Park, Kansas, United States

• Developed, implemented and managed local and national business marketing and advertising initiatives for paid and social campaigns.
• Managed the quarterly creative refresh and launch of over 90 assets as part of the Sprint Perks for Business loyalty program for Enterprise, Education, Healthcare, Government, and Military segments.
• Ensured all individual business tactics (digital, social, print, radio, Out-of-Home) were brand compliant, consistent to the overall campaign, and Sprint’s value proposition.
• Cost savings for company by utilizing in-house creatives and leading team completing 93 projects and 629 deliverables.
• Achieved sales growth of 14% YoY, generated 1.8M new subscribers, and 500K landing page visits/month by creating social, digital, and paid search advertising strategy.

Overland Park, Kansas, United States

• Program managed, identified, tracked and governed all Sprint existing customer communications within the first 60 days of a customer’s lifecycle with Sprint.
• Developed, implemented and tracked over 200 targeted email campaigns and communications increasing open rate and online transactions, while decreasing churn.
• Managed multiple agencies, while engaging executive-level governance around campaign measurement performance, ROI and contact strategy.

Overland Park, Kansas, United States

• Led strategic eCommerce and self-service optimization initiatives for online presence using cross-functional project management techniques. Supervised a team of project managers. Developed Digital business.
• Led over 500 site-side messaging programs including Sprint Loyalty, all seasonal promotions, international pricing, network, and new product launches.
• Drove online programs through targeted banner ads and landing pages to stimulate adoption and channel preference for Sprint.com.
• Collaborated as marketing interface liaison between sprint.com, agencies of record and internal cross-functional organizations.
• Increased online upgrades by developing over 20 Base Express Upgrade paths driving online conversions for sprint.com.