Sydney Friedman Email & Phone Number

New York, Ny, Us

New York, United States

New York, United States

New York, New York, United States

- Create digital exhibition maps using custom CMS platform.- Analyze social media data using Iconosquare and other platforms. - Produce and organize press clips, and use these materials to create media reports.

Greater New York City Area

Marketing Responsibilities- Write and Design all emails for VIP and General audiences.- Create and curate content for all Social Media (Facebook, Twitter, Instagram, and LinkedIn.) Organically grew Instagram following by over 12,000 followers in first year.Act as community manager for all platforms throughout the year.- Manage trade partnerships and ad buys with international media partners including The Art Newspaper, ArtNews, Artnet News, Galerie, among others.- Spearhead external marketing initiatives including street pole banners, public transportation billboards, EDDM postcards, radio spots, and other outdoor marketing (manage annual budget of $50,000) Design Responsibilities- Design floorplans for in person and virtual art fairs- Design printed material including fair guides, VIP passes, invitations, and booth signs.- Spearhead on-site way finding and design effective signage to help fairgoers navigate the event. Digital Responsibilities - Create custom informational video reels for fair programming and manage all on-site technology (tv screens, iPads, etc)- Manage the UNTITLED, ART website by updating information year to year, maintaining custom database and acting as point person between the team and webmaster / developer.- Manage database of approximately 100,000 contacts in Artlogic and Campaign Monitor.- Introduced Google Analytics and other digital tracking and reporting technologies to the company for the first time.Additional- Manage the UNTITLED, ART Podcast, including audio editing, uploading, and marketing.- Assist team with Programming: planning, recording and archiving, and marketing.- Act as liaison between UNTITLED, ART and PR agency.

Greater New York City Area

Pre-Fair Responsibilities: Media Partnerships: I negotiate and manage partnerships with art-focused media outlets including Artforum and The Art Newspaper. I negotiate and write contracts, manage the flow of digital assets and print ad material, and prepare for on-site installation of media booths. Printed Collateral Management: I spearheaded the production of The Armory Show’s printed Show Guide and Show map, coordinating content with the in-house team, guest curators, advertisers and graphic designers. I assisted in production of curatorial and way-finding signage production, liaising between graphic designers, the piers operational team, and vinyl productions. Created original graphics for additional merchandise.Digital Marketing Responsibilities: Manage the online ticketing portal and created weekly in-depth revenue reports, produce weekly email blasts in Mailchimp to a list of 20K subscribers, pioneer The Armory Show’s first social media ads on Facebook and Instagram, create original content for social media platforms.On-Site Responsibilities: Assisted in curating the Armory25 anniversary installation, including researching and conducting interviews with notable personalities from the art world, procured security devices for valuable mounted materials. I trained on-site staff, maintained relationships with media partnership booths, and offered general support that is needed during a live event.

Greater New York City Area

- Initiated outreach to over 800 local businesses in Manhattan and Brooklyn to providepersonalized promotions and VIP invitations to the Fair. Cultivated relationships with partners which resulted in a record number of advance ticket sales for the November fair.- Provided on-site support for TOAF staff and the 130 exhibiting artists. Ran a smooth check-in for 10,000+ visitors, assisted in venue and booth preparation, and supported partner installations all with a high-level of customer service and client support throughout the fair weekend.

Greater New York City Area

- I provided general support for the 300+ site exhibition Good Fences Make Good Neighborsby Ai Weiwei, as well as additional installations by Spencer Finch, Yinka Shonibare, Erwin Wurm, Liz Glynn and Anselm Kiefer.- Digital responsibilities include: updating PAF’s website and the Good Fences interactive map, creating original content for social channels, and analyzing social media results.- Communications responsibilities include: organizing press clips, event support during opening and launch events, maintaining contact lists and media relationships, writing final media reports upon installation closing.

Greater New York City Area

Selected as the Public Programs fellow during the 2016/17 academic year. I spearheaded a survey initiative, following up with event attendees and analyzing results from hundreds of participants. I also assist the Public Programs director with community outreach and publicity, on-sight program and visitor support, and social media.

Greater New York City Area

I was the point person between brands and digital influencers, creating cohesive partnerships and campaigns. I sold Socialyte’s services and oversee the execution of each activation through completion. I conceived, sold, and directed over 100 influencer marketing campaigns.

Greater New York City Area

On the Insights and Planning team, I work with a majority of DBA's clients to provide high level research and strategy support. I am an integral part of the SIM team, which uses new technology to discover up-and-coming digital influencers. I concept, design, write and compile DBA's monthly zine, "Social Media in the News." I am also the agency expert on Netbase, our social listening tool.I shoot and curate original social media content for multiple luxury and consumer fashion brands including 7 For All Mankind and Calypso St. Barth. I also write a monthly internal “Cultural Happenings” calendar. I act as the in-house event photographer and graphic designer. I also run DBA’s Instagram channel.

Greater New York City Area

As the Social Media Intern at WeWork, I was responsible for creating original content for all of WeWork's social channels including Facebook, Twitter, Instagram, Pinterest, Google+, Vine, FourSquare, and more. In addition to daily social media creation, I regularly communicated with WeWork's followers, and increased numbers and engagement on all platforms.

Greater New York City Area

My primary duty consisted of rewriting 80 designer biographies to fit the Homepolish voice- a smart, snarky, and well-cultured design expert. In addition to writing these Bios (short paragraphs including information about each designer's philosophy, favorite projects, and aesthetic), I also wrote stock emails and other copy for the company with the same voice. I maintained frequent activity on Twitter, Instagram, Pinterest, and Facebook, and created the Homepolish Foursquare account. I researched influential interior design bloggers and public figures, and pitched ideas to connect them to a potential client base. Besides my day to day responsibilities, I assisted in a variety of different projects as they've arisen, including collaboration on a high profile clients' office redesign.

Greater New York City Area

When I first started as an intern at the Mobile Media Lab, I personally managed the Instagram account for L'Amour by Nanette Lepore (@lamour). I created unique content, and maintained relationships with the account’s following to increase engagement. I also acted as the Outreach Coordinator when contacting new influencers to join the network, as well as assisted with day to day operations.I also started and wrote the agency’s weekly blog, mmlnyc.tumblr.com

Responsibilities included writing “Of The Day” email blasts, and contributing to social media including Twitter, Pinterest, and Instagram. I also wrote many posts for the Editors’ Blog, and helped convert print articles to the web.

As the Group Leader, I supervised and mentored the oldest campers. I was an intermediary between campers and the administration, while acting as a trustworthy and approachable role model for 35 high school aged girls.

Greater New York City Area

I worked closely with the PR director on all day to day tasks. Duties included organizing press clippings, coordinating sample loans, and contributing to online media presence.

I worked in the fashion closet, organized inventory, and helped stylists select looks for photo shoots. I also wrote many blogs and articles for the website, as well as weekly trend reports.

Responsibilities included teaching campers how to canoe and sail, as well as mediating conflicts between campers, and maintaining a setting where girls can have the same wonderful and life changing experience I had as a camper.

Master Of Arts (Ma), History Of Design And Curatorial Studies

Activities and Societies: Awarded Fellowship in the Education Department of the Cooper Hewitt.Currently a full time student, pursuing my.

Bachelor Of Arts (B.A.), American Culture And Technology

Activities and Societies: Alpha Epsilon Phi, VP New Member Education

Education record