Sydney Pope Email & Phone Number

Detroit, Mi, Us

Oakland, California, Us

- Develop and implement social media strategies that resulted in a 1,423% increase in overall growth across all channels.- Lead the strategy development, planning, and execution of all digital marketing aspects to support BGC initiatives that resulted in a 27% increase in brand awareness.- Create and execute digital campaigns that resulted in a 30% increase in call-to-action responses (e.g., event sign-ups, product purchases, donations).- Implement and execute an integrated marketing campaign for CODE Along (BGC's free online coding academy) that resulted in a 623% increase in overall growth on YouTube. This six month campaign included public relations, digital and email marketing, webpage design, connecting with brand influencers, collaborating with diverse stakeholders, and social media content.

Detroit, Mi, Us

- Create and distribute email marketing campaigns to partners and the community that led to a 10% increase in engagement, interact with industry professionals and influencers via social media that strengthened SER’s network by 10%, plan, create, publish and share new outreach materials that increased brand awareness by 10%, develop and execute marketing strategies for projects and programming.- Write, proofread and edit creative and technical content, attend public/community events, career and job fairs to promote initiatives, take videos and photographs, ensure creative marketing materials undergo regular review and adhere to SER Metro’s guidelines, stay abreast of latest social media trends, techniques and best practices, work closely with Programming, Case Management and job developers to promote scheduled events.

Detroit, Mi, Us

- Designed and executed a social media and marketing campaign for the BHGH Detroit Voices of Impact panel discussion that produced over $10,000 in donations. This three week campaign included a press release, email marketing, webpage design, connecting with brand influencers, and social media content.- Created and executed multiple social media campaigns that led to a 15% increase in donations, designed and shared social media content that led to a 25% organic increase in overall engagement on all platforms, created and implemented various email marketing campaigns to promote charitable giving, designed numerous webpages that were integrated into email marketing campaigns and BHGH of Detroit’s website.

Sacramento, Ca, Us

Created and executed multiple social media campaigns that led to a 10% increase in engagement on all platforms, assisted in creating official branding guidelines that are used by the LGC executive team, international distributor partners, and website development teams, aided in establishing a plan of action to optimize LGC’s LinkedIn account for ads and implemented digital marketing strategies to boost sales, created and executed email marketing campaigns to increase engagement with LGC’s website, social media platforms, and influencers, utilized Google Ads to implement improvements to optimize website traffic analysis.

Ann Arbor, Us

Point of contact between the team and the AAHOM, analyzed campaign requirements, created campaign strategy, identified the right targeting methods, prepared ad content and creatives, setup landing pages, setup and optimize campaigns, generated and shared reports.

Ann Arbor, Mi, Us

Studied the objectives and needs of the WCC Intercultural Communications course to develop public relations strategies that would promote ideas, used emails as media communications to promote clients, coached the volunteer community in effective communication with the public, arranged presentations for clients to increase intercultural awareness, prepared and delivered speeches to further public relations objectives.

Bachelor Of Science - Bs, Public Relations

Master Of Science - Ms, Integrated Marketing Communications