Sydney Edwards Email & Phone Number

Miramar, Fl, Us

Miramar, Fl, Us

• Partner with fine wine sales teams to ensure event effectiveness and link into local sales goals• Work with marketing & PR agencies in key markets (FL, NY, CA, TX, CO, MA) to create targeted events• Collaborate with sales management and international suppliers to plan, execute, and follow through on promotional events hosted at on and off premise accounts• Facilitated Whispering Angel brand growth from 100,000 to 130,000 cases through targeted consumer and trade events, sales team trainings and work with on and off premise accounts.• Establish and foster relationships with sales teams, key on and off premise accounts and suppliers• Prepare post event analysis to access success and value• Design display and POS materials to increase brand visibility at retail accounts as well as events• Use Photoshop to create flyers and promotional materials for events as well as sales teams• Manage social media platforms to gain larger audience and promote brand while creating sales opportunities• Review market research and recommend cross-promotional marketing opportunities for brands geared towards their consumers

• Conceptualize business from start to finish, brining the first mobile boutique to South Florida• Collaborate with local businesses to create cross-promotional event opportunities• Identify market trends and developments to stay at the forefront in comparison to others in the industry• Design new visual displays to harmonize with events, holidays, and seasons• Direct sales strategies, goal setting and incentives• Create and manage budget for buying, event costs, visual displays, marketing material and employee wages• Manage operations of a team of 5 employees• Assist all customers with sales and purchases

Fort Lauderdale, Fl, Us

• Manage existing clients as well as proactively develop new client leads• Foster relationships with local and national press to ensure clients receive maximum exposure• Work with clients to conceive strategic campaigns and events resulting in brand awareness among consumers and media• Develop media release schedules that help keep positive information about each client flowing• Compose and send press releases, pitches, and media alerts for select accounts• Execute information release across all media platforms, including digital, social, editorial and broadcast• Develop a series of monthly reports to track project progress• Compose creative content for client campaigns • Work large scale events and campaigns for clients such as Lexus, Nor-Tech Power Boats, local restaurants, clothing lines and boutiques• Construct 6 month marketing plan including press opportunities, increased client communication, and social media strategy

• Account for effective management of client and vendor relations at high-profile events including London International Wine Festival and Eindhoven Food & Wine Festival• Hosted international visitors at Chateau D’Esclans• Conduct winery tours and wine tastings for guests

Education record

Education record