Sydney Hutcheon Email & Phone Number

La Chaux-De-Fonds, Neuchâtel, Ch

Milan, Lombardy, It

Milan, Lombardy, It

Meyrin, Geneva, Ch

Management of the full marketing budget, marketing strategy development and roll out, reporting directly to country manager and HQ sales and marketing management. Management of the marketing team.Communication - Media plan set up in collaboration with media agencies and head office, BTL and ATL communication strategy activation and monitoring (digital, CRM, press, OOH, TV).Achievements: launch of the local Instagram account, leading dealers SNS strategy, management of SEA/SEO activities, digitalization of the media plan.Sales - e-Commerce management, sales management for external boutiques, wholesale promotion with sales fairs and pop-up events.Achievements: launched the e-Commerce and phone sales platform in Japan, being the point of contact for all stakeholders. Led CRM and digital campaigns, organized pop-up and sales events.Store Planning - POS openings and relocations management, CapEx and depreciation plan management.Achievements: relocated the Ginza flagship store, leading negotiations with landlord and architects. Opened retail boutiques at Isetan Shinjuku and Hankyu Umeda, drastically increasing retail traffic and sales.Merchandising - Stock management, VM implementationAchievements: Implemented and monitored model stocks for both retail and wholesale, in line with HQ production and logistics teams, effectively reducing shortages and improving stock rotation.Training - Creation and delivery of training programs for sales teams.Achievements: Improved retail teams selling ceremony skills, product and brand knowledge, carrying out learning sessions (in-class and online) and planning OTJ training.

Fr

Management of the full marketing budget, marketing strategy development and roll out, reporting directly to country manager and HQ sales and marketing management. Management of the marketing team.PR - Events organizationAchievements: PR and sales events in collaboration with partners (Disney, Aston Martin, McLaren), with triple digit ROI.Sales - e-Commerce development, sales budget forecast, sales staff management.Achievements: Successful launch of brand’s first online sales through collaboration with Amazon and partnership with Disney. Recruited and managed boutique managers for newly opened boutiques. Managed retail and wholesale sales forcecast for all collections and set sales targets, in collaboration with the country manager and HQ sales director.Store Planning - New POS openings and refurbishments, P&L forecastAchievements: managed the refurbishment of Ginza flagship boutique, opened two new POS and an outlet, increasing retail traffic and sales.CRM - CRM system implementation and managementAchievements: Implemented an RIS solution across the entire retail network, developing our first customer database.VM & Publishing - catalogue development, PLV creationAchievements: created a high-end products book for VIPs, drastically increasing exclusive collections sales.Pricing - Control and adjustment of pricing for all collections.Achievements: Price repositioning for pen and leather good collections, raising competitiveness and generating 20% sales growth.

Budget and objectives set up (turnover >3.5M€), needs evaluation and goods purchases, rates and offers calculation, customer database management, incl. key customers (Castorama, Leclerc), orders follow-up, team management of 3 persons, stock management in a 30,000m² warehouse, canvassing and negotiation in more than 10 European countries, attendance to international fairs, artworks design

Roissy Cdg, Fr

Commercial analysis, case studies, supporting materials for sales (10 salesmen) and electronic marketing tools development, sales events, client base structuring, budget planning support

Neuilly-Sur-Seine, Île-De-France, Fr

Competitive intelligence, advertising monitoring and external communication strategy analysis for cosmetics lines, customer satisfaction survey and analytic report to the board of directors

Wealth management, portfolio management, real estate and assets analysis

Paris, Fr

SWOT analysis and competition monitoring on the Japanese gas-producing market for the annual report

Mba, Executive Management Program

Master 2, Affaires Internationales Trilingue

Master 1, Marketing Et Commerce International

Licence, Langues Étrangères Et Business

Licence, Langues Etrangères Appliquées

Baccalauréat