At PCMG, we specialize in crafting personalized branding solutions that elevate professional presence and fuel career success. Our targeted brand management services encompass resume refreshes, LinkedIn management, and social branding, ensuring our clients stand out in today's competitive landscape. We empower individuals to excel in their careers by leveraging data-driven strategies to help professionals create lasting impressions that open doors to new opportunities and foster meaningful connections.

As the Director of Marketing and Business Development at TBE, my focus is driving the growth and success of our leadership development and human capital management initiatives. My primary responsibilities are to develop and execute strategic marketing plans to promote TBE's services, attract clients, and expand market presence. Additionally, I lead business development efforts to identify new opportunities for growth and partnership.Key Responsibilities:Strategic Marketing: Develop comprehensive marketing strategies aligned with the company's objectives to enhance brand awareness and generate leads. Brand Management: Oversee the development and maintenance of the company's brand identity, ensuring consistency and alignment with organizational values. Collaborate with internal teams to create compelling messaging and materials that effectively communicate our value proposition to clients and stakeholders.Business Development: Identify and pursue new business opportunities, including strategic partnerships, alliances, and client acquisitions. Build and maintain a pipeline of potential clients, conduct market research to identify trends and opportunities, and develop compelling proposals and pitches to win new business.Client Relationship Management: Cultivate strong relationships with clients, understanding their needs and challenges, and ensuring the delivery of exceptional service and support. Act as a trusted advisor, providing strategic guidance and recommendations to help clients achieve their leadership and human capital management goals.Market Analysis and Competitive Intelligence: Stay informed about industry trends and market dynamics.

XIX Entertainment has changed popular culture worldwide. Creating ground-breaking entertainment properties in music, television, and the performing arts that define the times and empower iconic artists with a track record in hit format innovation, star talent platforms, and high-value brand partnerships. Owned by Emmy Award-winning entrepreneur Simon Fuller, credited with managing music talent, such as the Spice Girls, Annie Lennox, and Amy Winehouse; building the brand businesses of David Beckham & Victoria Beckham; creating landmark TV formats including American Idol, So You Think You Can Dance, and Serengeti; and launching pioneering pop groups Now United and The Future X. Responsibilities include helping drive new business by conceptualizing innovative and impactful talent-centric and influencer marketing campaigns, supporting and managing wider commercial deals, and playing a pivotal role in driving sales and income for key XIX properties.

Responsibilities span across organizational brand and marketing initiatives, cross-functional program planning, research, press, digital communications, programming activations/integrations and in-person and virtual events.-Collaborate with cross-functional teams to structure and execute business initiatives, participate in analysis, and communicate recommendations and results.-Coordinate and manage as-needed partner events and or talent initiatives. Acting as a thread and manager for cross-divisional initiatives. Responsible for creating, managing and executing processes to ensure success -- Work closely with creative agency from inception through completion to develop a unique brand positioning and creative expression for Comic Relief US as a brand pitch when approaching prospective partners. Acting as program manager when approaching and developing new fundraising and awareness initiatives/partnerships.- Planning, budgeting, resourcing and executing events for the organization and core partners. Notable events include the Hand in Hand Telethon for Hurricane Relief which raised $62M to help American’s affected by Hurricanes Harvey, Maria and Irma, 17on17 Official UN Event for the Eradication of Child Poverty, along with multiple aspects of the annual Red Nose Day campaign activations which raise ~$40M annually.-Develop and manage project schedule & comms plan of partner initiatives to communicate internally- Manage of Brand Research, including acting as a liaison with outside survey agencies and developing internal and external communications

Responsibilities span across organizational brand and marketing initiatives, cross-functional program planning, research, press, digital communications, programming activations/integrations and in-person and virtual events, along with managing the relationship with the Board of Directors.Some key responsibilities/accomplishments include: - Liaison on Red Nose Day creative, in-store co-branded product launches, partner activations, on-air and digital programming integrations and initiatives.- Work closely with creative agency from inception through completion to develop a unique brand positioning and creative expression for Comic Relief US as a brand pitch when approaching prospective partners. Acting as program manager when approaching and developing new fundraising and awareness initiatives/partnerships.- Planning, budgeting, resourcing and executing events for the organization and core partners. Notable events include the Hand in Hand Telethon for Hurricane Relief which raised $62M to help American’s affected by Hurricanes Harvey, Maria and Irma along with the annual Red Nose Day Campaigns which raise ~$40M annually.

Serving as the Executive Assistant to the CEO during the startup years of the organization. Acting as a gatekeeper and strategic thought partner for strategy team to maximize operational efficiency and processes. Key responsibilities include: - Prioritizing and collaborating on all office of the CEO priorities including events, speaking engagements, strategic planning, partnership management and brand development. - Coordinated schedule, travel arrangements and itineraries, meeting schedule and daily priorities.- Liaison for the Board of Directors responsible for organizing deliverables, communications, and maintaining the critical connection with staff.

Contracted to operate in a variety of roles in the spirit of providing 360° program administration and sole CEO support for the only national, non-profit trade association dedicated to promoting the full participation of minority-owned, women-owned and disadvantaged business enterprises (M/W/DBEs) in airport contracting and the inclusion of minorities and women in employment.Programs Manager – AMAC Training InstituteAssisted in the design and implementation of comprehensive training and development platform created in late 2015 to provide AMAC members with a custom program specific to aviation professionals.Coordinator – AMAC Speaker’s BureauCollaborated with AMAC leadership and business manager to develop first-ever Speaker’s Bureau, which was designed to serve as a living database of professionals ready, willing and able to speak at national, regional and industry-driven conferences.Events Manager – Annual Conference, Regional Forum, Leadership Summit on Capital HillWorked with interested parties, prime sponsors, airport hosts, and other contracted service providers to capture the elements desired for success in the production of conferences recognized by the industry as leading, inclusive and productive for all in attendance.

Maintained exclusive control and preserved confidentiality of proprietary information, financial documents, contracts, legal correspondence and other sensitive matters while advancing programs and causes for two president/CEOs for one of the leading non-profit associations of individuals, organizations, and businesses within the transportation industry.» Developed and organized system for national scholarship submission» Organized youth activities to align with conference programming » Coordinated logistics for speakers, dignitaries, public officials and transportation industry leaders» Trained to make cold calls to sponsors and various supporters» Developed social media plan, communication strategy and marketing calendar» Created content for and coordinated graphic design of marketing materials for web, social, print» Assisted with signature events Annual National Meeting and Training Conference, and Celebrating Women in Aviation Who Move the Nation*Employed 03/2012 to 12/2013 and 02/2014 to 03/2015

Gained foundational knowledge of transportation industry while serving as an administrative intern for one of the world's leading engineering professional services consulting firms that provides expertise in areas ranging from environmental remediation to urban planning, from engineering iconic buildings to designing sustainable transport networks, and from developing the energy sources of the future to enabling new ways of extracting essential resources.» Selected to work as project manager for newly formed COMTO Leadership Institute Program» Served as a liaison to scholarship students and CITY Interns

Worked directly with president and CEO of firm founded to deploy a cadre of highly-skilled, seasoned former government and business professionals with extensive, wide-ranging experience in solving organizational challenges to integrate strategic planning, performance management, and executive coaching/training for its clients.» Assisted in developmental stages of Leadership/Management Institute Forums» Served as creative technician for media and client pitch materials (PowerPoint, brochures, Forum Extras, etc.)