Content Director
Current- Developed and executed comprehensive social media strategies for an e-commerce fashion brand, resulting in a 20% increase in organic traffic within the first 6 months.- Crafted and oversaw the creation of high-impact content across various platforms (Instagram, TikTok, Pinterest), including graphics, videos, and engaging copy, which led to a 30% improvement in engagement rates.- Analyzed performance data to continuously refine content strategies and optimize audience reach, leveraging insights to drive meaningful interactions and brand growth.- Collaborated with influencers to create authentic content that enhanced brand visibility and resonated with target audiences.