• Post-sales Engagement Marketing

• Managed peer review programs to increase product awareness and improve competitive positioning in the industry• Built customer story pipeline and oversaw the process and experience for customers participating in customer stories• Managed customer advocacy programs, including local user groups, meetups, and appreciation events• Supported driving registration for field events and Formula 1 event experiences

• First point-of-contact for all customer-related marketing campaigns and programs (events, user groups, awards), and managed the customer advocate program and advocacy activities (speaking opportunities, one-to-many reference calls, case studies).• Oversaw the production of customer stories. Achieved a 60% increase in win rate for viewed case studies. Supported publishing of story assets (case studies, podcasts, snapshots) 2x a week across 50+ unique customer accounts in FY24.• Recruited, identified, and nurtured 1:1 relationships with champion customers in the Customer Impact Advocate Program to support marketing programs and the sales reference program. Recruited 80+ customers in FY24 for marketing supported activities.• Created peer-learning opportunities for customers through virtual global learning circles and local user groups in Seattle, Bay Area, and Chicago.• Owned the customer success session track and led the annual customer awards program at the annual user conference. Recruited and led the preparation process for 18 customer accounts to share their success story to an audience of customers and late-stage opportunity prospects.• Responsible for the presence of customer logos and quotes across all pages on Highspot.com.

• Role shifted to support customer marketing efforts due to team expansion and organizational shifts.• Built a new customer stories production and stories pipeline process. Gained buy-in across the company into the new customer stories motion.• Managed the production of story assets and recruitment of customers for advocacy activities including written case studies, podcasts, customer speakers at events.

• Promoted within team to support the new customer community platform and drive customer engagement (via email campaigns, 1:1 comms, in-person efforts) to cultivate customer-to-customer relationships• Supported the build and execution of all conferences, networking events, webinars, and AMAs for customers and prospects• Prioritized creating an exceptional customer experience for event speakers, community members, and all other customer-facing programs

• Supported the launch of the Highspot Spark Community platform and execution of the annual customer conference.• Built the North America/Global and EMEA Spark 2021 event site and coordinated with speakers, including guest speakers WNBA's Sue Bird and Trevor Noah from "The Daily Show,” for flawless launch and presentation.• Worked cross-functionally with enablement, sales, and all GTM teams.

• Supported the execution of all industry-focused community events (global, US-, and EMEA-specific)• Collaborated across internal stakeholders to create an exceptional event experience

• Built community of 19,000+ sales enablement professionals and revenue leaders through running quarterly Soirees (trade shows). End-to-end event management included coordination with sponsors, speakers, and audience.• Spearheaded growth of community in the North America region through demand gen efforts (events, email campaigns, advertising, etc.).• End-to-end managed bi-weekly Ask Me Anything sessions, and was front-facing as the moderator hosting live 1:1 conversation with professionals and leaders in the enablement industry. Built webinars from start to finish, created questions based on industry interests, coordinated with sponsors and speakers, and managed the backend website and built the livestream event. On-demand video of webinar moderated below:

• Assisted Director of Communications in tasks and projects to advertise ASUW services and opportunities.• Managed social media platforms through public relations efforts and analysis of digital marketing operations.

• Assisted full-time staff in preparation for game days and at various University athletics events to drive UW community and student attendance at in-person and virtual events.• Brainstormed creative strategies to execute sponsored elements while following COVID-19 regulations.

• Collaborated with UW coaches, staff, and video team to film all football practices and games for the players and coaches.• Edited film on XOS Digital Software so that video playback was accessible in a timely manner.

• 8-week leadership series program learning about various aspects of the Sports business and career opportunities.• Built relationships with mentors in the RSN and networked with future colleagues in the industry.

• First point of contact for events at the Husky Union Building and managed events according to reservations, collaborating with various clients and groups including VIP speakers and local news channels.• Learned how to set up, troubleshoot, and manage Audio Visual Lighting (AVL) technology systems for events.