Sydney Keefe Email & Phone Number

Charleston, Sc, Us

Boston, Massachusetts, United States

• Leveraged key findings from campaign data to develop targeting and pacing recommendations, informed campaign strategy based on client KPI’s and data insights, and led weekly meetings with stakeholders to evolve best practices for success• One of three key members to learn and master multiple ad management platforms used internally to run campaigns (Google Ad Manager and Roku’s OneView demand-side platform), volunteered to cross-train the rest of the team, produced documentation, and led the migration of all campaigns to the OneView DSP • Automated and integrated reporting tools and processes, saving the team 200+ hours a month on final delivery reporting• Partnered closely with product management, user experience, and other teams to develop and test a proprietary tool with order management system capabilities designed to facilitate media planning and automate campaign launch and management• Participated in internal product beta programs to critique features, suggest technical enhancements, and shape the growth of the platform based on personal and client feedback

Boston, Massachusetts, United States

dataxu was acquired by Roku in November 2019

Boston, Massachusetts, United States

• Led top tier strategic account team of two junior level associates and offshore campaign management partners, simultaneously managing 300+ campaigns to ensure the delivery of over $30MM+ gross budget in a dynamic environment• Proactively uncovered opportunities to drive better performance and secured $5MM+ incremental budget for a single campaign through the implementation of complex optimization strategies and collaboration with the analytics and data science teams• Spearheaded the transition of our largest client from managed service to self-service over a four-month period and ensured the smooth handover of 200+ campaigns, 3,000+ flights, and roughly 15,000 creatives by creating a performance optimization playbook and leading comprehensive trainings with the agency’s internationally based trading team • Balanced company and industry trends with client campaign requirements and benchmarks to optimize campaign performance and communicate potential issues to Account Managers in order to mitigate risk

Boston, Massachusetts, United States

• Collaborated with account team on all aspects of campaign management, from trafficking and optimizing, through reporting• Consulted with clients on how to adjust targeting tactics and campaign setup based on marketing goals and performance trends• Communicated cross-functionally with internal teams to share and evolve campaign best practices, produce customer deliverables, and offer suggestions on how technical enhancements to the platform can benefit clients

Philadelphia, Pennsylvania

• Examined visitor data, guest feedback, and large sets of demographic, behavioral, and statistical data to develop visitation patterns and trends, draw insights, and create detailed reports for the marketing, group sales, and membership teams to utilize• Analyzed email blast data and provided recommendations to improve click-through, engagement, and open rates of emails

Philadelphia, Pennsylvania

• Optimized digital campaigns across display, video, and social in real-time to ensure client goals were achieved and campaign performance and ROI was maximized • Compiled and analyzed digital campaign performance metrics across multiple campaigns to generate wrap-up reports for clients • Produced media proposals for clients based on desired campaign goals, available budget, and targeting recommendations

Boston, Massachusetts, United States

• Coordinated the implementation, activation, and reporting of in-game promotions, giveaways, and game day operations• Designed internal and external promotional materials and created marketing plans and advertising schedules for various NCAA Division I sports teams and the university• Interpreted industry trends and spectator feedback to continually adjust communications to draw the largest crowds

Dublin, Ireland

• Assisted with a naming rights valuation on a large music venue by performing industry research and competitive benchmarking among other venues of similar size to determine whether the contract should be renewed• Conducted extensive research on sponsorships, brand strategy, and activations surrounding the 2016 UEFA European Football Championship and created the largest naming rights database in Ireland

Audobon, Pa

Bachelor Of Science In Business Administration, Dual Concentrations In Marketing And Operations & Technology Management

Activities and Societies: Alpha Phi Omega, Women's Club Rugby, Intramural Volleyball

Education record

Enrolled in the Business Study Abroad Program at the Lochlann Quinn School of Business