Sydney Kozel Email & Phone Number

Serves as liaison to the Town’s Fire and Public Works departments. Works closely with the departments to create strategic communication plans to support outreach initiatives, events and open houses with up to 100 residents in attendance. Recipient of the Town’s Value Award in August 2022 for social media support provided during Castle Rock Water’s ColoradoScape contest. The social media campaign reached over 64,000 people, more than doubling the amount of people reached compared to the three previous years’ statistics.Created and presented classes on web accessibility to the Town’s website contributors. Presentation covered basic principles of website organization, alternative text and PDF remediation to follow the Accessibility Law for Colorado State and Local Governments. Oversees website pages for the Town’s Fire and Public Works departments utilizing the content management system CivicPlus. Reviews and approves submitted pages for adherence to AP Style, alt text and branding standards before publishing.Collaborates with Town departments to identify content, create videos and write engaging social media posts on Facebook, Instagram, Nextdoor, and Twitter. Social media posts highlight Town employees, event information, and informational posts such as “Spotlight on Safety,” and “Know Before You Go” weekly content.Responsible for coordinating with project managers and departments to answer resident questions, comments, and concerns via social media. Writes and distributes news releases. Assists with media inquiries and coordinates interviews.Writing contributor to the quarterly Townwide publication, Outlook Magazine, which is mailed to every Castle Rock resident and includes behind-the-scenes information and interviews about Town services. Writes monthly content for the Your Town Talk newsletter, delivered monthly to residents along with their water bill.

Member of the project team highlighted by the Colorado Cross-Disability Coalition (CCDC), October 2021. The CCDC awarded the City of Colorado Springs with the Kathy Vincent Award for Effective Communication for creating and publishing a Transition Plan for Web Accessibility, the first in the nation.Awarded City of Colorado Springs gold employee award for Excelling in City Services, June 2021. Remediated all Mountain Metro digital route schedules to create fully accessible, usable, and portable schedules for citizens with disabilities and users of assistive technology. Project positively served the mobility needs of over 7,000 legally blind citizens who rely on public transportation to navigate the City of Colorado Springs. First place winner of the national 2020 APTA AdWheel Award by the American Public Transportation Association for best print media, small transit agency category. First place winner of the national 2019 APTA AdWheel Award by the American Public Transportation Association for best social media campaign, small transit agency category. Facebook page organically increased by 600 Facebook followers within 1 week of video’s posting.Manages $10,000 budget to create an integrated marketing plan for the Mountain Metro Rides alternative commuting program, including schoolpool, vanpool, carpool, and biking. In 2019, 457 new people registered for the Metro Rides commuter match website, an increase of 74% from 2018.Responsible for creating fun, engaging digital, print, and video with Adobe Creative Suite to advertise public transportation.

Colorado Springs, Colorado

Writes and distributes press releases to local media outlets. Responsible for coordinating and writing quotes for the Director of Aviation for press releasesActing media contact for press inquiries. Responsible for coordinating and scheduling news interviews with the Director of Aviation. Participates in on-camera and radio interviews with local media regarding passenger traffic numbers and holiday travelPlans and executes airport events and activities within budget, such as the employee end-of-year holiday party and Frontier Airlines inaugural flight events attended by the Colorado Springs Mayor and Elected OfficialsServes as the airport’s representative on the Employee Awards Committee with the City of Colorado Springs. Writes and submits employee individual and team awards for evaluation. Wrote and submitted two employee awards for the airport, with each employee receiving gold awards. Coordinated and scheduled meetings to interview 11 managers on their team’s involvement with the 2018 April fire at the airport. Awarded $1,300 in funds for an employee summer partyManages the airport’s Facebook, Twitter, and Instagram accounts. Increased airport’s Facebook page likes by 38 percent (2,700 likes). Creates targeted Facebook campaigns to the airport’s catchment areaResponsible for updating and maintaining route map and airport destination advertisements for baggage claim screens, video walls, and print media. Ads are updated utilizing InDesign, Illustrator, and PhotoshopMaintains and updates airport’s website, FlyCOS.com, utilizing Drupal. Responsible for exporting and analyzing website data through Google Analytics Presented with the Caught in the Act Award by the Pikes Peak Public Relations Society of America (PRSA). The award highlighted the Marketing and Communications Department’s internal and external communications response to the 2018 airport fire

Master Of Business Administration (M.B.A.), Double Emphasis In Marketing And Innovation Management

Bachelor Of Science - Bs, Business With An Emphasis In Marketing

Minor: Digital Filmmaking and Media Arts