Sydney Larson Email & Phone Number

Virtual, Us

▪ Execute key areas of event planning and execution, from kick-off to completion, including vendor research and support for RFP process, vendor management, speaker management and support, contract negotiation, and execution support.▪ Build strong relationships and provide exceptional client service with industry-leading corporate clients by regularly providing updates to clients and tracking relevant project milestones.▪ Proactively manage timelines for each event, being able to anticipate needs and plan accordingly.▪ Oversee budget tracking for events, including managing event-related travel expense reports according to company policy & timelines.▪ Deliver efficient and effective results that achieve both project and internal goals.

New York, Us

▪ Improved collaboration and project execution by directing a cross-functional team of internal and external experts, including PR agencies, email marketing specialists, web developers, and creative professionals.▪ Secured 10 strategic partnerships and drove a 75% surge in revenue within the affiliate channel by orchestrating an Agile-driven affiliate marketing project.▪ Introduced 11 new products by managing Shopify updates, multimedia production, copywriting, influencer collaborations, multi-channel campaigns, and paid advertising assets.▪ Produced 150+ high-quality images and videos for new brand imagery by leading a team of 10 photographers, videographers, models, and prop assistants during a 3-day international photoshoot in Bali, Indonesia.▪ Ensured timely and budget-compliant multi-team deliverables by optimizing creative production through project briefs and efficient communication within project management software.▪ Formulated and implemented data-driven marketing strategies to penetrate the US, UK, & CAN markets in collaboration with the CEO and Director of Operations.

New York, Us

▪ Increased channel revenue by 20% and decreased customer service inquiries by 10% through an email & SMS marketing project utilizing a Hybrid (Waterfall + Agile) approach.▪ Attained an 80% boost in user-generated content and heightened brand visibility through strategic collaborations with high-performing influencers.▪ Gained a 40% decrease in missed deadlines via improved communication across all channels by overhauling the internal brand marketing calendar and implementing a color-coded system.▪ Increased annual revenue by 200% ($2M) as well as surpassed revenue goals by overseeing all facets of promotional campaigns.▪ Stayed updated with market demands and industry trends through ongoing competitor analysis, adapting product pricing and promotional strategies based on insights from key players in the weighted blanket sector.

San Francisco, Ca, Us

▪ Directed and coordinated the end-to-end execution of 150+ diverse events, including conferences, galas, expos, fundraisers, social events, and pop-ups.▪ Executed up to 20 events per month with an average of 600 attendees each by driving cross-functional teams of contractors.▪ Boosted client retention by 20% by optimizing logistics for event clientele and refining internal workflows through process improvement initiatives.▪ Generated 75% of repeat client business through relationship-building and vendor management in event coordination.▪ Attained a 36% reduction in setup/strike costs by sourcing a new vendor, which saved the company $45K annually.▪ Surpassed targeted profit margins (85%+) consistently for each event by strategically administering cost-per-event.▪ Streamlined stakeholder communication, delivered timely status updates, and adeptly handled change requests to foster transparency and alignment across the project lifecycle.

San Francisco, Ca, Us

▪ Offered on-site consultation to clients, ensuring flawless event execution and exceeding expectations.▪ Facilitated the seamless coordination and execution of floor plans and audiovisual setups, aligning with the specifications and standards of each client.▪ Collaborated closely with Bon Appetit Catering, Facilities, and Public Safety teams to optimize operational synergy.▪ Conducted in-depth training sessions for newly hired employees to provide guidance on policies, procedures, event logistics, and implementing best practices.

▪ Revitalized social media presence, including Facebook, Twitter, and Instagram, by increasing post frequency from every three days to twice daily.▪ Crafted captivating content highlighting upcoming events and artist details, resulting in a 120% surge in Facebook likes and a threefold growth in Instagram and Twitter followers.▪ Composed relevant and informative content for targeted audience engagement by conducting thorough research on each artist performing at upcoming events.

▪ Monitored a team of 5+ promotional team members across Austin, Texas, and Santa Barbara, California for weekly events.▪ Conducted interviews and facilitated team member selection to support event operations.

▪ Cultivated positive and attentive relationships with clients and forged successful event experiences.▪ Contributed to online engagement and brand awareness by supporting the company's social media efforts for concert event production.▪ Collected and analyzed data from each event to identify potential new clientele that drive business growth.▪ Coordinated the Will Call process for 1,200+ guests at weekly events and safeguarded smooth ticket access and event flow.▪ Guaranteed logistical success and artist satisfaction by facilitating the pick-up and delivery of artists' riders.▪ Administered weekly payroll processing for 60+ employees, demonstrating responsibility and attention to detail.