Sydney Macdonald Email & Phone Number

Sydney Macdonald is a Manager, Blood Bank at Mount Sinai Beth Israel. They possess expertise in pharmaceutical industry, market research, commercialization, brand management, business development and 19 more skills. Colleagues describe them as "Sydney understands the Bleeding Disorder communities (hemophilia, ITP, hematology) market inside and out. As a strategic marketer, she is top shelf and the ultimate professional. Working with Sydney was a great experience one learns a lot about marketing from being around her." and "I worked with Sydney during my assignment as Director of Medical and Clinical Affairs at Kedrion Biopharma. Sydney was a key member of the marketing department. Her main duties revolved around the Rhogam acquisition by Kedrion and its subsequent marketing, both very difficult challenges for a young organization. Sydney managed the pre-acquistion and post-acquisition phase of Rhogam for Kedrion with great energy, enthusiasm and effectiveness. She was highly effective in planning the transition and the attendant message, and communicating to blood banks and other potential customers the key changes following the acquisition, maintaining purchase volume and educating and directing the sales force. Because of her efforts, the acquisition went extremely smoothly, and the profiles of both Rhogam and Kedrion Biopharma were raised substantially. During the whole period, I remained in admiration of her drive, her intelligence, her hard work and her inventiveness in both highlighting the advantages of the agent and the brand to customers -and the industry and in general- and in planning carefully the future challenges and opportunities for this biologic. Thus, I strongly recommend Sydney for any organization that wants to add to its ranks a very driven, intelligent, effective and successful marketing executive."

Listed skills include Pharmaceutical Industry, Market Research, Commercialization, Brand Management, and 20 others.

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  Manager, Blood Bank

  Mount Sinai Beth Israel

  Boston, Ma, Us