Sydney Mchugh Email & Phone Number

Cincinnati, Ohio

Freelance and contract consultant for Media Training, Message Development and Crisis Communications.

Cincinnati, Ohio Area

In today’s world, we could be in front of a camera any time we’re in front of an audience. Everyone with a cell phone is a citizen journalist, with more outlets for their “news” on a daily basis. McHugh Communications helps large and small companies communicate effectively with the audiences who matter most. We create your message strategy, craft a compelling narrative, build your key employees’ ability to communicate effectively, and help generate interest in your story. Often we know we’re going to be in the public eye; sometimes we don’t. Our extensive message development, issue preparedness and media coaching help business leaders and spokespeople become more successful communicators, and better prepared to respond effectively in any communications setting or vehicle.“Managing the Message”: We prepare your executives and primary spokespersons to communicate persuasively. Our training includes customized message development, Q&A preparation, and on-camera role playing.Reputation Management: Targeted communications -- issue papers, sustainability reports, community support summaries -- help you stay top-of-mind with your key stakeholders, reinforcing your relevance and value in their eyes. Key messages, Q&A and message training help your key employees continue to reinforce your reputation through ongoing interactions. Issues and Crisis Management: It can take decades to build a positive image/corporate reputation and mere minutes to lose it if you aren’t prepared. We tap into extensive crisis preparedness and issues management expertise, helping you create your blueprint for success.

Cincinnati, Ohio Area

”Manage the Message” Training. Successfully coached executives and key staff to deal effectively with the news media to: build or protect the corporate reputation; effectively confront a negative issue; proactively address an issue of interest; inform the public of a new brand, promotion, recall, an erroneous rumor, or a philanthropic initiative; and enroll the media in a timely and successful way to help lead in times of crisis. Developed “Managing the Message” training module which was deployed across the company.Reputation Management. Leveraged extensive media and stakeholder relations expertise, coupled with strong business acumen, to create effective communications strategies to dispel negative rumors, and build consistent, positive, corporate and brand reputations. Received Silver Anvil Award, recognizing outstanding PR results for Fat-Free Pringles.