As Senior UX Researcher at Canal Insurance, I spearhead UX research projects, craft customer experience strategies, and help refine business processes. My role encompasses orchestrating ideation workshops, developing personas, journey maps, and blueprints, and leading research and service design endeavors. Through meticulous research, I identify strategic recommendations that not only elevate customer experiences but also align with overarching business objectives.

I collaborated with diverse clientele across projects centered on design thinking, user research, and experience design. My responsibilities included conducting qualitative research, facilitating workshops, crafting design artifacts, and offering both strategic and tactical design guidance. Embracing co-design techniques, I ensured active client participation, fostering a collaborative partnership throughout the project lifecycle.

As the team's primary UX professional, I led iterative design processes, seamlessly integrating multiple rounds of research within an Agile framework. I created functional prototypes for both development and rigorous usability testing. Documenting comprehensive wireframes and user requirements, I ensured clarity and alignment throughout the project lifecycle. Furthermore, I offered strategic recommendations for the continuing integration of user-centric methodologies and techniques, fostering long-term success.

Responsible for overseeing and standardizing all Macquarium research activities while also leading research projects for clients.

Lead information architect for consulting and user experience projects that range from full project lifecycle to strategy or research focused engagements.