Sydney Mintle Email and Phone Number

Gossip & Glamour is a fashion marketing and PR firm specializing in work with designers, boutiques, retailers, and manufacturers. We manage media relations for clients and help them develop solid press strategies that deliver results. We also work to initiate offline relationships between consumers and brands by planning and producing showroom events, in-store experiences, meet & greets with designers, and more. In addition to traditional PR pitching, we also provide industry insights for brands looking to expand in the Pacific Northwest. Overview of responsibilities:- Guide the development and execution of strategic, integrated plans across public relations, marketing, social media, and digital communications on behalf of clients. Strategies support clients’ business objectives and work to increase awareness and positive perception of the brand. - Spearhead the development and implementation of multi-channel marketing and communications strategies on behalf of clients. - Serve as primary contact for media, industry, and community partners. Actively manage all media and influencer relationships, pitch targeted story ideas, and host media with the goal of placing strategic brand stories. - Develop strategic influencer strategy, identifying and coordinating local, regional, and national influencer partnerships to amplify social awareness.

Regular features on the style blog include:- Retail analysis- Designer profiles- Runway show reviews- Seattle fashion news- Local lifestyle pieces Editorial responsibilities include creating monthly content calendars, sourcing story ideas, following local fashion industry trends, and writing original content.

-Served as a fashion community advisor for the Seattle Style Fashion/Function exhibit. - Worked alongside exhibit sponsor Eddie Bauer to plan and execute a VIP kick-off party.- Produced a Style Summit event for the local fashion community to experience the exhibit and dive deeper into the business of fashion.

- Worked with the board of directors to create a strategic vision for the Seattle chapter of Fashion Group International including placing a renewed focus on producing events that catered to the business side of the fashion industry- Worked with the team to create consistency in branding and marketing efforts for the group - Led monthly board meetings and hosting monthly networking events including annual retreats- Produced a variety of events including 'Retail & E-Commerce Event' (Spring of 2011) and 'Made in the USA', a domestic manufacturing event (September of 2011)- Boosted group membership by 20% during Regional Director term

-Created monthly marketing calendars- Worked with the Board of Directors to develop a community outreach strategy- Drafted and distributed press releases- Engaged in dialogue with members of the Seattle fashion community to identify areas of need and implement solutions- Worked with FGI New York headquarters to help implement local PR initiatives

- Organized and produced monthly CRAVE Business events focusing on a variety of topics including marketing and business development.- Hosted two CRAVE Summer parties for groups of 200+ at Shilshole Bay Beach Club in Ballard and The Woodmark Hotel in Kirkland. Responsibilities included event design, sponsorship procurement, vendor management, swag bag procurement, ticket sales, community outreach, marketing, and social media. - Helped curate the 5th edition of the CRAVE Seattle guide and worked on the CRAVE Spa & Wellness guides.

Styled Seattle is a full-service fashion consulting business that works with clients on seasonal wardrobe changes, special events and complete closet over-hauls. Responsibilities included client consultations, closet analysis, personal shopping, conducting style sessions and documenting outfits. Proficiencies include styling to fit/flatter various body types, identifying wardrobe gaps, shopping for clients, pairing outfit combinations, working with accessories and footwear to complete the look and working with clients on special occasion shopping.

Accountable for managing the sourcing and production of 7 full-category men’s private label lines including technical costing, coordination of trim packages, management of the production calendar and facilitation of customs clearance and delivery to DC. Specific categories include denim, casual pants, knits, wovens, walkshorts, casual jackets, swim, sleepwear and sweaters. Managed relationships with FOB and LDP vendors to ensure long-term growth and adherence to Zumiez social compliance initiatives. Experience also includes overseas sourcing trips to Hong Kong, Vietnam and China. Position highlights include maintaining product margins of 70%+, helping to implement aggressive speed to market initiatives and working to source new product categories including hardgoods and accessories. Also helped produce annual Back to School Fashion Shows and fashion photoshoots for Look Books.

Since 2004 Fashion First has been Seattle's premier independent runway fashion show featuring designers, boutiques and retailers. As production assistant, Sydney's responsibilities included organizing production details, planning event logistics and managing participating retailers/sponsors. Duties included managing social media strategies, digital marketing, email campaigns, ticket sales, event sponsorship, marketing, PR coordination, and event production.

As Counter Manager for Benefit Cosmetics Sydney was responsible for learning and understanding the core product line, meeting weekly sales goals, establishing new clients, merchandising display cases, promoting new product launches and participating in seasonal events. Additional duties included customer make-overs, special event make-up and training sales associates on the product line.

Store operation responsibilities included interviewing and hiring sales associates, administering performance evaluations, training and development of staff, and visual merchandising including seasonal floor moves with an emphasis on back-to-school and holiday. Sydney also worked to educate the team on seasonal fashion trends and actively maintained a trend board in the back of the store. Additional areas of emphasis included team building, creating brand awareness and inventory control. As part of the store management team at Anchor Blue Sydney was also actively involved as a volunteer in Washington state DECA.

Juxtapose was a women's fashion boutique located in Alderwood Mall. Store management responsibilities included meeting monthly sales goals, reaching productivity levels and helping to expand the business. Additional store operations responsibilities included training the store management team, visual merchandising including store interior and front windows, executing promotional events and administering employee evaluations. Achievements include being promoted from an assistant to a store manager and helping the store graduate to the next volume level. Seminars attended include: Coaching for Performance, Loss Prevention and Human Resources.

Responsibilities included personal selling, visual merchandising, ringing up customers for sales and maintaining the merchandise displays.

The Nordstrom fashion board was an amazing experience for a young fashionista like myself. I got to be part of internal meetings with the store team, meet buyers when they were in town, create trend boards and be part of seasonal trend presentations. Fashion Board members also helped work the floor during the summer sale.