Mallard Social Marketing empowers visionary brands to make their mark on social media.  Every brand is unique, which is why I offer a personalized service approach, ensuring you receive work that is precisely aligned with your objectives. Offering social media consulting, content creation, branding, analytical and creative campaign planning, and on-demand courses.

In this role I manage a team of eight, develop and execute the strategic direction and digital objectives of the global Corcoran brand and sub-brands including Corcoran Rentals, Agent Studio, and Corcoran New Development for both organic and paid efforts. Additionally I support the brokerage and franchise arms of the brand through education and support for all agents, oversight of franchise campaigns on both the brand and affiliate level and increase brand awareness in new regions organically across all social platforms.

Continued to manage the brand’s paid and organic social strategy through the merge with our sister company. Successfully rebranded all previous social channels with a unique aesthetic and voice to become a sub brand of Corcoran as “Corcoran Rentals.” I was also responsible for adapting our budget, strategy and content to carry the brand’s social marketing through an unprecedented year with the covid pandemic and social unrest. I was responsible for supporting the global brand, brokerage agents and affiliate agents through innovative solutions including new the introduction of new social channels, education courses, MarTech platforms, branded campaigns and ad offerings.

I am responsible for the ideation, creation and execution of the brand's digital assets including all social media- paid and organic. Additional responsibilities include management of our Social Media Specialist, social media vendors, strategy and creation of brand video like our series "The Local Next Door." I also manage social partnerships and the integration of blog and digital editorial pieces into social media.

Responsible for the day to day management of the company’s social media channels and blog including managing corporate editorial calendar, creating content proposals, and developing and sharing original content. Also responsible for drawing insights from analytics to help optimize and grow the company’s following and engagement for the future. Other responsibilities included shooting and creating photos and video for social media in the form of video clips for blog content, Instagram Stories and daily social content. I would also recommend and execute tests, experiments and partnerships across social media platforms. One project that I was responsible for spearheading during my time in this position was the launch, ideation and execution of Corcoran Instagram story stickers. The Corcoran group is the first real estate firm to have these branded stickers.

What started as a part time position with Big Sky, I quickly earned a full time position to work with the owner as the lead design assistant and created my position as the Marketing Manager. This is the role, which motivated me to further a career in digital marketing, communications, and social media strategy. It brings together all of my skills plus my enthusiasm for working on special projects.• SOCIAL & DIGITAL MEDIA MANAGEMENT:Create original content for posts on: Facebook, Instagram, Snapchat, and Twitter. I have an in-depth knowledge of HootSuite, and I monitor the activity of each social channel. Email marketing campaigns, blog posts, and using social media best practices were also under my purview.• COMMUNICATIONS:I'm the first person a customer meets at Big Sky, as well as the traffic manager keeping all client's projects organized. Promoting the company and our brand in print interviews as well as pitching design story ideas to local and national magazines is also a part of my role.• BRAND MANAGEMENTDevelop, amplify and synchronize unique tone and voice for dual brands each congruent with the brands’ individual identity. Creator of North Carolina’s first mobile boutique; converting a retro style trailer into a mobile interior design hub.• WEB CONTENT DEVELOPMENT:I led the effort to redesign the company website, create unique content, and graphics to support SEO and brand awareness. Also responsible for the maintenance of content development and E-commerce site for additional branches of the company.• COMMUNITY ENGAGEMENTCoordinate, plan and participate in special events and tradeshows to expose and highlight both brands.• DESIGN ASSISTANT:Recommend and select fabrics, furniture, art, lighting, and finishes. Schedule contractors, create and authorize proposals and purchase orders, and oversee installations. • ADMINISTRATIVE:Oversee company operating systems, manage and schedule work flow. Recruit, hire staff and manage interns.

As a representative of the state of North Carolina, I took my responsibilities very seriously. As a titleholder, you're responsible for the majority of your own promotion. I used appropriate and relevant social media channels, made video blogs, spoke at public events, handled my own PR, and outreach. The work I did with nonprofits was the most rewarding. From hosting community events, to being a spokesperson for a variety of nonprofits, I also built relationships with businesses for community activities.

I took this job when I was sophomore in college and held this position until my graduation from UNC-Wilmington. Working in the Club's tennis shop, I was responsible for customer service, court upkeep, scheduling, and overseeing junior and adult tennis tournaments.

Who wouldn't want to work at Ben & Jerry's ice cream factory? I gave 30-minute tours at Ben & Jerry's headquarters in Vermont and managed crowds up to 50 people per tour. During each tour, I told the story of the company from its beginnings in an old gas station, how the facility operated and the manufacturing process, as well as the company's socially responsible corporate philosophy.