Sydney Pugh Email & Phone Number

• Lead the digital team as the direct report for the social media managers
• Work with SVP and VP to establish effective growth campaigns for email and social marketing
• Implement paid social media strategy from ad conception to metric analysis
• Assist in the creation of marcom campaigns from conception to execution
• Manage all aspects of Natural Retreats’ email efforts from automations, maintaining and improving list health and audience growth, to consumer-facing email, to ad hoc campaigns
• Oversee all billing and coding for social accounts

• Implement paid social media strategy from ad conception to metric analysis
• Spearheadeded the Editorial Committee to enhance copywriting efforts
• Work with the regional managers to develop strategies and create ads to supplement business goals

Los Angeles, CA

• DIGITAL CONTENT & MEDIA
• Manage influencer collaborations and opportunities
• Paid social strategy & execution for budgets up to $200k annually
• Clients include Cricut, Mondrian Los Angeles, CorneaCare, PavestonePlus, and Social Unity Media AgencyWRITING & EDITORIAL
• Create SEO-driven digital content for digital publications
• Write for a variety of verticals including travel, beauty, fashion, lifestyle, and tech

• Orchestrated social media campaigns to drive increases in engagement, sales, and website traffic
• Created personalized social media strategies
• Utilized tools such as Wordpress, Hootsuite, Buffer, Canva, and Photoshop to design content

Mondrian Los Angeles

• Managed social media presence for Mondrian LA hotel and Skybar
• Coordinated influencer and blogger opportunities
• Worked with the revenue team to create and post impactful packages to drive room sales
• Wrote blog posts and copy as needed
• Monitored and update Mondrian LA's website
• Created, sent, and analyzed e-mail marketing efforts

• Planned and scheduled all social posts for Instagram, Facebook, and Twitter
• Curated content and wrote e-mails for The LA Girl Society and Spark Society
• Wrote blog posts for thelagirl.com and thesparksociety.org
• Created monthly editorial and captions calendar for program members

• Managed the editorial calendar
• Covered local events

• Pitched content ideas weekly
• Wrote serialized content, listicles, and long-form articles

Greater Los Angeles Area

• Published day-of news and events articles to GoBankingRates.com
• Provided editorial support to Content team
• Audited and maintained the editorial calendar
• Managed the GOBanking Rates' homepage carousel

• Launched and maintain all social media accounts
• Developed initial social media plan
• Designed all marketing materials for Glitter Crafting brand
• Interacted with potential clients through social media and email
• Studied social media trends to improve website traffic and interaction.