Sydney Pugh Email & Phone Number

• Lead the digital team as the direct report for the social media managers• Work with SVP and VP to establish effective growth campaigns for email and social marketing • Implement paid social media strategy from ad conception to metric analysis• Assist in the creation of marcom campaigns from conception to execution• Manage all aspects of Natural Retreats’ email efforts from automations, maintaining and improving list health and audience growth, to consumer-facing email, to ad hoc campaigns• Oversee all billing and coding for social accounts• Partner with Content Specialist to manage the Editorial Committee team

• Implement paid social media strategy from ad conception to metric analysis• Spearheadeded the Editorial Committee to enhance copywriting efforts• Work with the regional managers to develop strategies and create ads to supplement business goals

Los Angeles, Ca

DIGITAL CONTENT & MEDIA• Manage influencer collaborations and opportunities• Paid social strategy & execution for budgets up to $200k annually• Clients include Cricut, Mondrian Los Angeles, CorneaCare, PavestonePlus, and Social Unity Media AgencyWRITING & EDITORIAL • Create SEO-driven digital content for digital publications• Write for a variety of verticals including travel, beauty, fashion, lifestyle, and tech• Articles have been published on The Everygirl, AwesomenessTV, The LA Girl, Blue Biscuit Digital, and Ezra Productions• Created and designed travel blog Home and A Broad to encourage anyone to travel regardless of martial status, salary, or experience

• Orchestrated social media campaigns to drive increases in engagement, sales, and website traffic• Created personalized social media strategies• Utilized tools such as Wordpress, Hootsuite, Buffer, Canva, and Photoshop to design content

Mondrian Los Angeles

• Managed social media presence for Mondrian LA hotel and Skybar• Coordinated influencer and blogger opportunities• Worked with the revenue team to create and post impactful packages to drive room sales• Wrote blog posts and copy as needed• Monitored and update Mondrian LA's website • Created, sent, and analyzed e-mail marketing efforts• Designed creative pieces for marketing campaigns

• Planned and scheduled all social posts for Instagram, Facebook, and Twitter• Curated content and wrote e-mails for The LA Girl Society and Spark Society• Wrote blog posts for thelagirl.com and thesparksociety.org• Created monthly editorial and captions calendar for program members

• Managed the editorial calendar• Covered local events

• Pitched content ideas weekly• Wrote serialized content, listicles, and long-form articles

Greater Los Angeles Area

• Published day-of news and events articles to GoBankingRates.com• Provided editorial support to Content team • Audited and maintained the editorial calendar• Managed the GOBanking Rates' homepage carousel

• Launched and maintain all social media accounts• Developed initial social media plan• Designed all marketing materials for Glitter Crafting brand• Interacted with potential clients through social media and email• Studied social media trends to improve website traffic and interaction.