Oversee social media strategy and management for Jorjani Group, a luxury real estate firm, focusing on content creation, copywriting, and community engagement.● Implemented a strategic content calendar and utilized Canva for visually appealing posts. ● Analyze social media metrics to refine content strategies, driving improvements in engagement and reach.● Fostered a stronger online presence, contributing to enhanced brand visibility and interaction.

Led social media campaigns, overseeing all aspects from conception to execution. This involved brainstorming content ideas, collaborating with the creative team on post creation, coordinating photo/video shoots, setting posting cadence, handling community management, creating analytics reports and presenting them to the client. Also served as the liaison between the internal team and the client.● Generated new client leads through social media, resulting in the acquisition of 2 new clients and securing 3 additional projects with existing clients based on ideas inspired by our social content.● Elevated CVR agency's social media presence with a noteworthy 195% boost in engagement compared to previous year.● Managed multiple client relationships and their social channels using software including Meltwater, Sprout Social, and Hootsuite. ● Conducted analysis and presented reports of social media metrics on a quarterly basis, tracking and informing clients of performance dynamics, including engagement rate, impressions, reach, follower count, and video views. Provided insightful recommendations based on these findings.

Led multifaceted marketing initiatives.● Initiated and managed an innovative PR campaign targeting NFL players, assembling and distributing 30 personalized PR boxes to high-profile athletes out of 70 created.● Designed diverse marketing collateral, including brochures, PR boxes (including content within box), workwear, business cards, flyers, and retractable banners. Handled vendor selection and coordination for these marketing materials.● Launched and managed social media channels (LinkedIn, Facebook, Instagram), including content creation, copywriting, and establishing a posting cadence.● Planned and represented the company at career fairs. Also, created job postings and crafted new hire social posts.

Connected businesses with micro-influencers, serving as a liaison, for social media campaigns.● Conducted research to identify and connect with key influencers aligned with the client's target audience.● Facilitated the onboarding of over 90 influencers and coordinated meetings with clients for content shoots.● Provided monthly analytical reports on campaign performance, offering recommendations for future improvements.

● Organized and maintained customer profiles in the R2X database.● Launched and developed R2X's LinkedIn and Instagram business pages, creating engaging content with Canva to enhance the brand's social media presence.● Managed carrier compliance by liaising with insurance companies to obtain and update necessary information.

eScential was a student-run business, part of the curriculum for Lacy School of Business students at Butler University, designed to provide hands-on experience in creating and managing a business. Our business involved developing and marketing bracelets with a small ball that could hold essential oils, offering five types of oils tailored to address various needs like sleep issues and anxiety.● Conceptualized and named the business, eScential, and designed the product, including bracelets with a compartment for essential oils.● Conducted comprehensive market research, including surveys and interviews, to identify target audience preferences and optimal essential oil scents.● Sourced and managed product procurement, ensuring quality and timely delivery of materials for bracelet production.● Developed and executed marketing strategies, including social media campaigns on Instagram to build brand awareness and drive sales.● Co-authored the business plan, financial reports, and contracts, establishing a clear roadmap for the business.● Achieved the sales target of 125 eScential products, successfully bringing the product to market and meeting our goals.

As a Sales Associate, I assisted clients with purchasing clothing and delivered top customer service.● Assisted customers in selecting suitable attire while maintaining the top sales position among all associates at the Indianapolis store.● Catalogued and managed client information, fostering personalized relationships and enhancing customer satisfaction.● Monitored and processed cash transactions, ensuring accuracy and efficiency at the register.● Received and unpackaged shipments, arranged new merchandise, and created visually appealing floor sets to attract customers with fresh product displays.

Managed front-of-house operations, including handling customer inquiries, appointment scheduling, and providing welcoming assistance.● Answered phone calls for appointment scheduling and collected customer information through an online database.● Greeted and assisted customers, encouraging engagement and satisfaction.● Scheduled reservations for parties and special events.