Founder, Owner, Creative Director
Current- Conducted extensive research, combining online and in-person resources, to inform product design decisions.- Reviewed inspirational materials and functions to align with design core ethos.- Compiled visual inspiration boards to guide design processes.- Developed overarching design themes and languages for new product categories.- Explored customization ideas and options for product personalization.- Conducted functional material research and development, including fabric… Show more - Conducted extensive research, combining online and in-person resources, to inform product design decisions.- Reviewed inspirational materials and functions to align with design core ethos.- Compiled visual inspiration boards to guide design processes.- Developed overarching design themes and languages for new product categories.- Explored customization ideas and options for product personalization.- Conducted functional material research and development, including fabric selection and specification.- Crafted a signature color theme in line with branding.- Designed various product customization options for bag categories, including colors, names, and shapes.- Produced numerous design sketches based on research and inspiration, refining and selecting key options.- Created and submitted detailed design tech packs to manufacturers.- Researched and developed hardware elements, such as zippers, buckles, and logo embossing.- Defined logo placement language, including exterior and interior logo options.- Made merchandising decisions regarding the number of product bodies and color variations.- Conducted price point research and cost engineering to meet margin targets while maintaining quality.- Oversaw final sample development, corrections, and technical instructions for manufacturing.- Facilitated wear-testing by team members to ensure functionality, style, wearability, and capacity.- Designed packaging and shipping materials, including tissue paper, hang tags, and price tags.- Managed material tags and country of origin tags. Show less
