Sydney Sullivan Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

Empowering nonprofits to reach their greatest potential in digital fundraising and marketing. Building avenues for meaningful connections, resulting in positive revenue impact and enabling you to best serve your communities.Services:- Digital Fundraising Strategy - Lead Generation - Acquisition - Cultivation- Process Evaluation & Streamlining- Incentive Strategy & Planning

Arlington, Virginia, United States

• Oversaw digital content fundraising (streaming), traditional digital fundraising, and on-air fundraising from a national and local perspective, serving 330 PBS Member Stations.• Worked collaboratively with the Vice President of Fundraising Strategy, fundraising products, and digital platform team to create, implement, and report on digital fundraising strategies to compliment broadcast programming and advance them on digital platforms, innovating revenue generation on digital platforms for PBS member stations.• Managed strategy and process of thank you gifts and incentives (physical and digital products) while understanding the donor’s desire for consumerism and balancing the reinforcement of the mission, vision, and impact of PBS.

Greater Denver Area

• Oversaw all fundraising and operations of the RMPM Membership team for television and radio.- Supervised a team of eight talented team members• Lead all RMPM direct response fundraising efforts- Worked closely with the Membership Manager, On-air Fundraising Coordinator, and Digital Fundraising Coordinator to implement fundraising strategy and tactics appropriate for the market• Served as a member of the Senior Leadership Team- Regularly met with RMPM executive leadership to gauge membership file health and direct member feedback around organizational messaging and programming/content strategies- Educated leadership and staff on membership best practices as it relates to the organization’s mission, while also using key audience insights for audience growth and content decision making

Greater Denver Area

• Managed and reported progress towards Membership budget through the end of the fiscal year by various revenue channels including; pledge, direct mail, digital fundraising, telemarketing, canvass, etc. – exceeded department revenue goal by 2%. • Participated in the budget process and finalized the FY20 membership budget, which saw a 4% increase in revenue goals for the current year

Greater Denver Area

· Utilizes Salesforce NGO Connect and Oracle Eloqua to integrate and segment audience data for Marketing and Development campaigns and initiatives.· Works collaboratively with the Marketing team to initiate and execute integrated fundraising campaigns across all digital channels and direct mail.· Researches, tests and reports on digital fundraising and communications strategies for Rocky Mountain Public Media portfolio of brands to increase web revenue and audience/member engagement.· Responsible for all digital fundraising strategy and implementation, managing all curation of content as well as the automated marketing campaigns.· Provides recommendations on how to effectively utilize our Google grant and paid accounts for advertising and display ad campaigns.· Analyzing and utilizing segmented audience data for all marketing and membership campaigns including the Rocky Mountain PBS Passport program.· Analyzes web revenue generation and tracks progress related to budget goals.

Greater Denver Area

· Responsible for all digital fundraising efforts and member communications including newsletters, automated e-welcome and e-renewal campaigns, and quarterly integrated fundraising campaigns.· Manages the donation form platform, GiveGab Enterprise; campaign and form building specific to each fundraising campaign, enabling the membership team to track revenue generated by channel.· Collaborates with the marketing team to plan and execute digital marketing outreach and messaging as it relates to a cohesive brand and fundraising message.· Point of contact and system administrator for RMPBS Passport (online streaming of PBS content); manages the member eligibility process and integration between PBS Membership Vault and Salesforce roundCause.

Greater Denver Area

· Creates efficient and effective processes between the Traffic team, Underwriting, Production and Engineering to ensure fulfillment and traffic receipt of all contracts.· Responsible for scheduling of contractual and promotional orders, providing inventory reporting and maintaining quality control.· Produces and reconciles requested/monthly affidavits and processing of monthly underwriting billing to ensure Sales Support team is aware of and collecting all aged receivables.· Supervises, leads and trains all team members.

Greater Denver Area

· Primary liaison between traffic/programming and the underwriting departments.· Responsible for, entering and scheduling of contractual and promotional orders.· Inventory reporting and maintain quality control.· Generating and reconciling monthly on-air and digital deliverable affidavits.· Processing of monthly underwriting billing.· Reviewing and communicating aged receivables to the sales department/

· Prepare program logs for Master Control according to station policies and FCC regulations· Entry and reporting of underwriting contracts for internal sales and clients· Responsible for planning weekly and long lead on-air program promotion and on-air continuity· Database management of digital media in the broadcast operation system (Myers Information Systems - ProTrack) and Crispin automation system· Act as liaison between traffic and master control to ensure retrieval of on-air components and troubleshoot issues as needed.

· Acts as first point of contact and welcomes all RMPBS members, visitors, clients and vendors in person and over-the-phone.· Directs members, visitors, clients and vendors by maintaining employee and department directories.· Maintains telecommunications systems.· Maintains security by following procedures; monitoring logbook, issuing visitor badges and monitor security cameras.· Managed front office task; mail sorting, postage machine training and maintenance, etc.· Account receivable function for the RMPBS statewide network for a growing underwriting/sales department.· Management of lease agreements, vendor contacts and facility rental billing· Assist with HR function; open/close positions, resume screening, EEO filing postings.