Sydney Suttor Email & Phone Number

Houston, Texas, United States

Salt Lake City, Utah, United States

• Built a Client Experience organization from the ground up, hiring and managing more than 40 people across two departments. Working with executive stakeholders, I mapped out a vision, defined team culture, created.
• Sat in all C-Suite leadership meetings, contributing to ongoing strategy development, transformation, and planning in an environment of intense company growth. Assure was in the top 30% of Inc. Magazine’s Inc. 5000.
• Lead and developed all executive strategic communications content, including presentations, public profiles, and speeches to tell the narrative of the company’s evolving value proposition in a fast-paced venture.
• Led the cross-functional implementation of a new CRM system, defining the success metrics and dashboards to harmonize the client experience throughout all company touchpoints.
• Established and maintained relationships with client base of executives and high net worth individuals.

Salt Lake City, Utah, United States

• BoomStartup, a nationally-ranked startup accelerator focused on tech innovation, was acquired by Assure in 2019 and I was brought on board to manage it while establishing a post-acquisition strategy for integrating it.
• Built strong relationships with a network of mentors, investors, sponsors, and corporate partners, and I mobilized these stakeholders to provide expertise and funding to entrepreneurs.
• Led the full-cycle sales process for BoomStartup’s proprietary Tech Platform, including lead generation, targeted proposals, negotiating deals to close, contract execution, and Project Managing client implementations.
• Developed crisp and compelling presentations for conferences, investor meetings and speaking engagements to promote thought-leadership and innovation.

London, United Kingdom

• Diageo promoted the consultative relationship I managed with Walmart (operates as ASDA in the UK) as best-in-class globally because of my unprecedented partnership with their executive leadership team. I shaped the way.
• Partnered with Brand, Innovation, Sales teams, and external agencies to create and deliver impactful presentations, conferences, and events—pairing sharp, actionable insights with my expert knowledge of consumer trends.
• As a key member of the Category Development Leadership Team, I oversaw the Category Insights Team and drove Diageo’s long-term category growth strategy.
• Adapted quickly to change and uncertainty. When the Scottish government introduced the world's first Minimum Unit Pricing regulation - a gamechanger for the BWS category - I led the proposition which became the.

London, United Kingdom

• Used commercial insight to drive trade-investment impact in GB on Diageo brands by making strategic decisions with the goal of maximizing revenue and profit. As a part of this role, I also managed the Pricing team.
• Partnered with the Sales and Finance teams to optimize our promotional program on core Diageo brands, reducing cannibalization and maximizing revenue.
• Led and implemented a full-scale overhaul of the way Diageo measures and evaluates the effectiveness of its trade investment on brand activations, setting the stage for millions to be generated through better ROI
• I managed a trade investment fund of £100M GBP to invest in Off Trade brand activations and deliver on commercial strategies.
• For a key project, I directed the work of McKinsey, the strategic consulting firm hired Globally, to build the future of how we go to market in GB.

Calgary, Canada

• Right-hand partner to the Executive Vice-President of Fuels Marketing. Through my team, I was responsible for driving positive tension across all internal departments to develop the National Strategic Business Plan.
• Created all of the EVP’s strategic presentations and internal communications content, highlighting business insights, market drivers and growth-enablers for the year ahead.
• Implemented a training initiative to develop our sales force. Feedback indicated 100% of the more than 40 participants saw high value, and it was rolled out to ExxonMobil globally the following year.
• Coach, develop, and motivate my team to become high-performers and future leaders.

Calgary, Canada

• I set the nationwide price of fuel and managed the profitability of customer deals. I evaluated competitive market intelligence, international benchmarks and local supply and demand with a profit-making focus.
• By anticipating and responding to changing external dynamics, I partnered with the sales team to take advantage of value-generating tactics which led to more than $50M CAD in additional margin.
• I developed an innovative pricing strategy which secured Canada's 4th largest customer, growing the overall portfolio by 26%.
• I balanced overlapping federal and provincial pricing regulations to ensure compliance.

Calgary, Canada

• I managed my sales portfolio by cultivating long-term customer relationships, understanding value-drivers, and winning new business.
• I negotiated major new customer deals to close, resulting in $1M in revenue growth despite a challenging 2008 economic environment.
• I worked closely with customers in a wide variety of industry sectors, developing tailored proposals based on their business.
• I presented to audiences of over 400 at new product launches, communicating confidently and persuasively.
• By collaborating with Public Affairs, I ensured the seamless execution of customer-facing events.

Toronto, Canada Area

• Partnered with a senior consultant to adapt a $23M project plan that directly impacted the acceleration of the project schedule. Developed a concise presentation for a high-profile client.
• Analyzed data from project teams responsible for designing the world’s first Web-based global database capable of processing information on more than two million entities, and created weekly status reports resulting in.
• Executed Quality and Assurance to more than 50 Business Cases on product characteristics, ensuring accurate information, streamlined data, and presentation-perfect documents for the client.

Honours Bachelor Of Business Administration (B.B.A.)

Activities and Societies: Member of Student Council, Editor-in-Chief of the Ivey Student Newspaper, VolleyballGraduated with distinction.

Faculty Of Journalism

Activities and Societies: Sports Writer for the University of Regina Newspaper, Junior Varsity Volleyball Team