Sydney Lee Email & Phone Number

Irvine, California, United States

Managed multi AMZ Channels US/CA/MX/UAE/IN of Cyrill Brand[eCommerce Management]• Manage overall quality control of AMZ SEO from frontend (product detail page, content quality, text quality, category ranking) to backend Ad/Keyword optimization (search term update, ad targeting / positioning) and diverse algorithm techniques.• Utilized data-driven metrics to analyze quarterly sales and profit performance, leading to the development of innovative sales strategies and achieving a increase in revenue YOY.• Build and oversee margin table by calculating COG & FBA cost per unit to maintain positive marginal profit (quarterly / monthly update).• Assessed the market and customer needs to propose and launch new products each season.• Coordinate weekly team meetings and quarterly performance meetings to align and reach team goals.[New Business Project Management]• Coordinated the successful launch of new business project serving as the primary communicator and manager across diverse cross-functional teams, designing and executing strategic roadmaps for the project.• Conducted comprehensive market and customer needs assessments, resulting in the effective proposal and launch of new products each device season.• Orchestrated team meetings with internal and external stakeholders to execute projects aimed at boosting sales and profit.• Implemented profit margin analysis to establish pricing and margin framework for new business.

United States

Managed multi AMZ Channels US/CA/MX/UAE/IN of Cyrill Brand• Crafted compelling value propositions for newly launched brand products, ensuring precise market positioning on Amazon.• Strategically forecasted optimal inventory levels to achieve target turnover rates during peak seasons, maintaining a healthy inventory balance.• Developed and executed data-driven strategies to meet quarterly metrics, aligning closely with the team director's objectives.• Conducted rigorous analysis of monthly advertising performance and revenue, leveraging A/B testing to refine marketing strategies for optimal ROI.• Led collaborative efforts with product development and marketing teams to introduce 1-3 new product lines each major season, grounded in comprehensive market trend research.• Mentored and empowered junior AMZ operators, enabling them to work independently on both front and backend operations of Amazon.

Irvine, California

Managed multi AMZ CA/MX Channels (‘Spigen’ Brand)• Orchestrated end-to-end FBM/FBA AMZ operations, encompassing listing, advertising, inventory management, and promotional event planning.• Managed bestseller products through daily monitoring of session/conversion performance and ACOS via AMZ ads.• Conducted in-depth analysis of advertising metrics weekly and monthly, including CPC, ACOS, Impression, Conversion, Click-Through rate, and audience demographics.• Partnered with marketing and design teams to create optimized product page content that aligns with customer needs.• Calculated unit-level product margins to ensure a positive margin while maintaining competitive pricing in the market.

Irvine, California, United States

Managed multi AMZ CA Channel (‘Spigen’ Brand)• Analyzed major products to enhance customer engagement through product detail pages, resulting in increased session and conversion rates.• Managed and analyzed AMZ and social media (FB & Instagram) ads, overseeing PPC campaigns daily to maximize product exposure, maintaining optimal ROAS and ACOS targets.• Orchestrated sales and promotional activities, prioritizing relevance to the AMZ algorithm, ensuring products maintained top 100 best seller rank in cell phone accessories.• Forecasted and managed inventory levels within AMZ FBA based on product life cycles, handling volumes ranging from 1,000 to 10,000 units.

Urbana-Champaign, Illinois Area

• Administer counter as a desk clerk and report daily revenue of an average of $1500 • Manage store inventory store clean-up for an enhancement in an organized image of the store • Serve approximately 150 customers daily by serving food and providing guidance with the product information

Pangyo Techno Valley, Korea

• Wrote descriptive and evaluative reports for clients and team reference through research and analyzing data about Smartphone and IT accessories markets and international/local consumer behavior trends • Organized documents and reports for team reference which were used for both team and client meetings• Communicated with and Interpreted Korean into English for Foreign buyers during business and casual meetings • Translated business reports and documents written in English into Korean for employees not fluent in English• Arranged attendance in a local retail fair and advertised the company’s brand directly to the customers and to other competing organizations in the market

Bachelor Of Science (B.S.), Psychology

Bachelor Of Arts In Communication, Communication, General

Activities and Societies: Alpha Alpha Zeta Chapter of Lambda Pi Eta - National Communication Honor Society