Sydney Tilford, Mba Email & Phone Number

Bloomington, Indiana Area

With a focus on serving local, fresh products to customers while supporting their community, One World Enterprises is a Bloomington food and beverage industry staple. One World Enterprises is Pizza X, Lennie's, Bloomington Brewing Company, One World Catering, One World Commissary, One World KitchenShare, Hive, and One World at Woolery Mill.• Develop and execute innovative marketing strategy using market analysis and consumer data for each One World Enterprise brand in order to build sales• Analyze quarterly sales data, including buying behavior and product mix, to evaluate current marketing focus and formulate additional tactics to promote future growth• Collaborate on developing initiatives with executive colleagues to support the trajectory of corporate strategy, including the launch of two new concepts in 2018• Identify and establish key partnerships in order to increase brand reach, brand loyalty, and product sales• Establish and manage a 20-person marketing internship program to create innovative and efficient solutions for each One World brand

Bloomington, Indiana Area

Established in 1982, Pizza X is a nationally recognized independent pizza delivery company with 5 locations in Bloomington, Indiana. The core values of the company include a great product created by fresh ingredients, community outreach, education, and sustainability. Responsibilities and Achievements*Develop successful marketing strategies using competitive analysis, researching current and future market trends, and by the interaction with potential and current customers.*Improve brand awareness through the creation and maintenance of social media channels, development of community programs, and implementation of grassroots marketing efforts.*Perform public relations activities through developing and maintaining corporate and community partnerships, writing press releases, and developing copy for the website and other promotional materials.*Manage a grassroots marketing team of 11 brand ambassadors by holding weekly meetings to develop strategies for connection with current and potential customers.

Lebanon

D-A Lubricant Company develops and produces oil-based lubricants for both residential and commercial uses.Responsibilities and Achievements*Created and documented an improved product development protocol by researching and observing the current process, and by interviewing involved staff members to address inefficiencies. *Developed a weight-based product label inventory process through organization of the label room, observing inefficiencies,and by researching and accounting for discrepancies in label weights. * Contributed to best practices in customer service by learning the D-A product line to improve recommendations, and by creating one-on-one relationships with customers.

Indianapolis, Indiana Area

AIT Laboratories is a national pharmaceutical compound testing facility based in Indianapolis, IN. Their core markets are both physician-based facilities, and corners offices.Responsibilities and Achievements*Managed and nurtured relationships with current clients to promote client satisfaction and retention *Expanded client base by distributing marketing material to inactive and prospective clients in order to increase company growth and revenue *Generated and qualified leads by researching relevant databases in order to grow prospective client base *Maintained accurate prospect and client records in customer relationship management system to increase sales representative efficiency*Customized client reports to increase the value of company services and to strengthen client relationships

Indianapolis, Indiana Area

*Trained and supervised six laboratory employees by developing protocols for experiments, perfecting their techniques and connecting them with the proper resources*Handled funding budgets up to $1,000,000 by managing laboratory purchasing expenses *Negotiated discounted pricing with top vendors to reduce operating costs and allocate more money towards research projects*Maintained laboratory-vendor relationships by testing new products that resulted in preferred service*Scheduled and oversee annual inspections to guarantee proper laboratory and environmental safety

Indianapolis, Indiana Area

• Designed research models and carried out experiments to assess changes in brain chemistry after chronic alcohol consumption • Adapted laboratory protocols based on environmental, quality control, and paradigm changes to ensure the interpretability of experimental results• Analyzed and interpreted statistical data by using SPSS and Graphpad software• Created handouts and PowerPoint presentations of research findings to be used at seminars

Master Of Business Administration (Mba), Marketing

Activities and Societies: MBA Association Board Member

Bachelor Of Science (B.S.), Psychology

Activities and Societies: Biology Club, Chemistry Club, Psychology Club