- Moderator for the Revyse community- Contributor to the Multifamily TL;DR newsletter- Marketing advisor

- Spearheaded the launch of the Multifamily Marketing Metrics Dashboard in Salesforce, leveraging data to inform marketing strategies and significantly boosting lead conversion rates through enhanced insight into marketing ROI.- Created Pardot automation processes to track prospect intent, streamlining the sales handoff and elevating lead conversion efficiency and sales cycle speed.- Transformed conference presence with a novel, immersive apartment-like experience, substantially increasing attendee engagement and driving larger audience interactions with the sales team.- Recruited and empowered an Events Manager, orchestrating the successful execution of four major events within five months, aligning closely with strategic company objectives and fostering creative event planning.- Reimagined the customer case study program, introducing a robust distribution strategy that is now adopted organization-wide, enhancing brand credibility and cross-company synergy.- Secured premier speaking positions at leading industry conferences, amplifying brand voice and positioning in the marketplace.- Led the brand overhaul for MoveHQ, including a complete redesign and relaunch of its marketing website.- Q2 2023 Employee of the Quarter (Growth Mindset) - “Sydney learned the UPO business on the fly, viewing every conversation with a UPO team member or client as a growth opportunity for herself and for Updater. She shared what she learned with others, said the status quo wasn’t good enough, and then created a durable framework for long-term customer marketing, and others on Marketing & Success can follow across all 3 divisions.”

- Launched Knock's first podcast, Renter Obsessed, a weekly live podcast that attracted top multifamily executives, became the first official podcast of Multifamily Social Media Summit, and earned the 2022 Platinum DotComm award.- Aligned marketing, support, and customer success to launch a customer feedback tool that gave the organization transparency into customer sentiment. Sponsor of the company-wide NPS OKR.- Built a review solicitation workflow that resulted in 15 Capterra reviews (4.9 stars) and 42 G2 reviews (4.9 stars), and 3 G2 badges.- Grew the company's LinkedIn followers by 40%- Knock Q4 2021 Employee of the Quarter

- Create multi-channel apartment marketing programs including developing brand guidelines, SEO, PPC, email, social, website design, signage and collateral design, events, and influencer campaigns.- Sourced and developed a trade agreement with an Instagram influencer that resulted in 18 leases. This campaign gained broad industry attention and has been written about in several major industry publications.- Launched a digital neighborhood passport as an SEO link-building strategy. The program resulted in inbound links from over a dozen local businesses which ranked a new property website on maps and page 1 of Google.

- Owned and executed social media strategy- Built email marketing campaign to promote new listings and increase client referrals and retention.- Assisted in the design of a new portfolio website.

- Owned and executed social media strategy- Developed a review campaign that increased positive property reviews by 40% - #1 in sales renting at least 60% of the apartments monthly.- Helped increase occupancy from 93% to 99% in 3 months.

- Top sales representative in the Megadance region of FADS- West Coast Dance Championship professional finalist(mixed division)