Syd Schwartz Email & Phone Number

@jazzandcoffee began as a personal project to explore social listening through jazz. Over the past decade, I've grown it into one of Instagram's most influential jazz destinations, curating content on jazz history, vinyl culture, and artist spotlights. In 2023, I launched the Jazz and Coffee Substack, recognized by the Substack editorial team as a 2024 Featured Publication. My writing style blends deep musical knowledge with approachable, marketing-driven storytelling.Key Accomplishments: • Wrote liner notes for acclaimed artists, including Yes, Wayne Shorter, and Donald Byrd. • Built a strong and engaged online community through organic growth. • Developed partnerships with record labels and artists to create compelling content and campaigns.

Linchpin Digital provides marketing, strategy, business development and digital production solutions for the music, media, gaming and technology industries. We work with artists, management companies, music labels, technology providers and other entertainment properties to build initiatives and profitable innovations that deliver significant promotional and commercial upside.

Chicago, Illinois, Us

Mobile Fidelity Sound Lab makes definitive LP and SACD versions of iconic albums. The best-sounding music money can buy.

Music Direct are specialists in audio equipment, accessories, and vinyl LPs who offer expertise in providing great listening experiences.

New York, Ny, Us

Lead all digital marketing efforts including audience development, CRM, social media and website development for the amazing roster of artists at Sony Music's catalog division, Legacy Recordings. Legacy is responsible for the stewardship of many of the best-known names in music, from global superstar heritage artists like Pink Floyd, Bob Dylan, Mariah Carey, and Johnny Cash; to "young catalog" such as Travis Scott, Beyonce, Future, and J. Cole.

New York, Ny, Us

Taught senior-level course “Entrepreneurship in the Music Business."

• Directed digital music sales, marketing, promotion, web/app development, branding and business development initiatives for $2.3 billion organization.• Managed global Digital Marketing Staff in UK, Europe and US, running coordinated global campaigns for over 150 album releases including Katy Perry, The Beatles, Alice in Chains, Lily Allen, Norah Jones, Depeche Mode and David Guetta.• Identified businesses for EMI investment consideration.• Created groundbreaking initiatives around fan empowerment and artist interaction across web, mobile and social networks leading to the incorporation of these initiatives into EMI marketing protocols.

• Created consumer-led digital marketing initiatives for over 200 artist campaigns including The Rolling Stones, Coldplay, Gorillaz, Beastie Boys, Katy Perry, 30 Seconds to Mars, Janet Jackson, Joss Stone, Korn, and Lenny Kravitz with combined US sales of over $100 million annually.• Developed custom analytics and marketing intelligence systems for providing real-time feedback and substantive ROI data. Estimated 2008-2010 savings of over $12 million in marketing efficiencies.• Crafted strategic plans for integrating emerging technologies into traditional music marketing channels, driving digital acumen into offline business units.• Developed digital policies, standards and practices for e-commerce, CRM, anti-piracy and online community management.

• Created and managed all online marketing initiatives for the Virgin and Capitol Records artist roster,including website creation, e-commerce, digital downloads and mobile music promotions.• Directed promotional campaigns with all major online music, media and commerce destinations,consistently exceeding both sales and online awareness targets.• Created first commercially sold High Definition (HD) video digital download (30 Seconds to Mars "From Yesterday", 2006).

• Created and managed all online marketing initiatives for the Virgin Records roster of over 100 artists, including website creation, e-commerce, digital downloads and mobile music promotions.• Directed targeted promotional campaigns with all major online music, media and commerce destinations.• Received Billboard Award for Technical Excellence in Marketing (Ben Harper "Diamonds on the Inside", 2004).• Launched first Today Show artist appearance delivered via iTunes (KT Tunstall "Black Horse & the Cherry Tree”, 2005).

New York, Ny, Us

• Developed over 150 comprehensive artist campaigns for maximizing online sales, marketing, promotional and press opportunities. Managed staff of 20 in plan execution.• Negotiated creative marketing alliances with all major online entertainment portals, retail outlets, Internet radio stations, press hubs and fan/community-oriented websites.• Conceived and constructed Wind-up Intranet aggregating marketing, sales, online and radio statistics, allowing ad-hoc customizable reporting and improved staff communication efficiencies.• Created first ever syndicated feed of artist pre-release content for album launch (Creed "Weathered", 2001).

New York, Ny, Us

• Developed and launched first ever crowd-sourced artist online marketing campaign (Creed "My Own Prison", 1997).• Created campaign for first #1 song given away as a free download Creed "Higher", 1998).• Trained and managed staff in Internet marketing, website development, online community building,database programming and online press strategies.• Used extensive knowledge of the Internet, online communities and music to develop and market over 50 highly trafficked interactive artist and corporate websites.

New York, Ny, Us

• Directed sales and marketing functions for the Wind-up and Surefire record labels.• Created and managed successful, innovative national and regional sales campaigns with large retail chains such as Best Buy, Circuit City, Walmart and Transworld consistently meeting or exceeding established sales goals.

Plantation, Florida, Us

• Managed product buying team responsible for purchasing over $150 million in music inventory annually.• Supervised purchasing and inventory management functions for over 130,000 titles across all major and independent record labels• Negotiated co-op advertising dollars with major and independent record labels.

Plantation, Florida, Us

Plantation, Florida, Us

Ba, Sociology

Sociology