Sydney Webb Email & Phone Number

Morgantown, West Virginia, United States

Morgantown, Wv

Morgantown, Wv

Transitioned to role to fill need and was tasked with establishing a communications program for 70+ staff members. - Advised division leadership on health communication and marketing matters, collaborated with researchers to write marketing content, and synthesized and translated scientific information for lay audiences. - Responsible for implementation of strategic, multichannel and multimedia communication campaigns.- Coached and mentored team members on best practices that supported and aligned with division objectives. - Participated in iFund competition twice with persona-based audience analysis tool that culminated data sources to develop effective, tailored content, products, and collateral. Received $25K in pilot phase and $68K in build out phase. - Served as project officer on multiple formative research projects – from proposal development to publication – and teams that sought to glean audience insights using social science theories and models to identify product-type, test products and messages, and determine preferred dissemination channels. - Developed division-wide standard operating procedures, both proactively and retroactively, to streamline work efforts, ensure efficiency, and produce the highest quality work and scientific rigor.

- Selected for special 5-month assignment as a part of the White House American Rescue Plan. - Responsible for developing expectations and requirements to hire an external communications contractor for educational initiative. - Led information collection, development of Statement of Work for contractors to reference during bid process, and managed contractor development of name and logo for initiative.- Delivered Statement of Work well in advance of deadline, enabling the release of the document and the onboarding of contractor earlier.

- Requested by leadership to join COVID-19 response as a lead communicator, and effectively established structure for review of materials, enabling the management of an extremely high workload. through identification of appropriate workflow and education on approval process prior to public-facing publication.- Gathered scientific information from subject matter experts, identified appropriate channels to engage audiences, determined content updates, and approved all materials. - Translated scientific information to plain language for public consumption, identified content gaps, and implemented strategies to accurately inform the audiences of relevant information. - Provided artistic direction, collaborated with UX team, and wrote original content for public-facing webpages outlining holiday engagement strategies during global pandemic.- Selected by leadership to serve as Co-Content Lead to review and approve materials for Joint Information Center, highest emergency response level group. Successfully crafted content outlining safe holiday interactions during COVID to educate and mitigate impact.- Conceptualized and created a plain language “Resuming Business Toolkit” through extrapolation of key information from subject matter experts to outline step-by-step instructions designed to keep people safe.

Farmington, Ct

- Advised executive leadership on communication to foster engagement and retention among employees. - Managed a $200,000+ department budget, and directed a 7-member, high performing, award-winning team responsible for crafting engaging copy to promote health and wellness programming. - Forecasted company work initiatives to ensure alignment with organizational mission, vision, and goals and determined feasibility to complete approved projects based on available resources.- Strategized communication and marketing products and programs, and nurtured ongoing relationships with 40+ large client accounts to ensure the highest quality customer service and overall program satisfaction.- Conducted focus groups and interviews with clients to develop and implement effective strategic, multichannel health communication and social marketing campaigns to reach, engage, and support behavior change for health plan/exchange members, employees, and union workers. - Evaluated content and channel utilization metrics from vendor reports, surveys, and testing to recalibrate marketing and communication campaign efforts.

Morgantown, Wv

-Executed communication audits using qualitative and quantitative research methodologies to assess the effectiveness of employee and consumer communications and marketing collateral as well as brand consistency.- Strategized and executed multichannel integration and divestiture communication and marketing plans, including planning events for new urgent care center openings.- Handled press inquiries, drafted press releases, and excelled in an intensive media training. - Vetted video vendors and led video shoot to support company recruitment efforts.- Enhanced employee engagement and retention through internal communications and ongoing programming and recognition efforts.

Morgantown, Wv

- Taught coursework in interpersonal communication, health communication, and persuasive communication.- Taught undergraduate students with class sizes ranging from five to more than 200 students. - Responsible for developing course syllabi and exams, grading assignments and exams, and mentoring students.

Washtington, Dc

- Served as primary point of contact for authors submitting articles for consideration for publication.- Edited all manuscripts for adherence to APA style guidelines.

Boston, Ma

- Developed and delivered client sales presentations on communication outreach innovations. - Coordinated with cross-functional teams to develop outreach marketing strategies for over 35 employer groups that accounted for client objectives, contractual requirements, and budgetary matters to maximize engagement.- Developed medication adherence health education materials for Medicare and Medicaid beneficiaries.

Cambridge, Ma

- Created assessment tools and analyzed surveys to segment provider offices, enhance product features, determine product usability, and further understanding of the NaviNet competitive landscape. - Conducted prototype testing for product release and developed materials for more than 85,000 end users.- Reviewed and revised NaviNet technical user guides for accuracy and clarity.

Ph.D., Communication Studies

Primary Area of Study: Interpersonal communication/health communication Secondary Area of Study: Instructional communication Research.

M.A., Health Communication

A collaborative program with Tufts University School of Medicine Master’s Applied Learning Experience Project with the Boston.

M.A., Health Communication (Dual Program With Emerson College)

B.A., Communication Studies; Data Analysis

Activities and Societies: Sigma Kappa Sorority, Lambda Pi EtaMinor: Business Administration Graduate of the Honors College magna cum laude

Education record