As a Digital Analyst at Pro Events, I am working to enhance the online presence and performance of our premier events, SPICONX (Saudi Pipeline International Conference and Exhibition) and Valve X (International Valves Summit). My responsibilities include conducting thorough website audits to identify areas for improvement, implementing effective SEO strategies. Leveraging analytics tools, I monitor website performance and provide actionable insights to optimize user experience. Additionally, I will manage online campaigns and email marketing campaigns to increase organic traffic and engagement, contributing to the overall success of these prestigious events.The events are : https://ifoc.sa/en The 4th International Fire Operations Conference & Exhibition https://spiconx.sa/ The Storage & Pipeline International Conference & Exhibition https://ivs.sa/ (Valve X) The 1ST INTERNATIONAL EXHIBITION AND CONFERENCE ON VALVE AND FLOW CONTROL TECHNOLOGIES IN THE MIDDLE EAST.

Successfully set up WhatsApp API for SPICONX and Valve - X events , achieving Meta verification to enable efficient communication and marketing.Authored and managed the SPICONX Insights newsletter, driving organic traffic and audience engagement through strategic content creation.Amplified speaker and attendee campaigns using Gleanin's shareable links, encouraging speakers to promote the event across their social networks, increasing visibility and attendance.Monitored the SPICONX website, leveraging Google Analytics to track performance insights and implement data-driven improvements.

Using Gleanin to enhance speaker campaigns with personalized, shareable links, driving word-of-mouth engagement and audience growth.Empowering speakers to amplify event reach, creating a connected and interactive community around our events.

Was enrolled in the McKinsey Forward Program, a comprehensive online learning initiative designed to develop key professional skills including problem-solving, effective communication, and digital literacy. Engaging in interactive modules, virtual group discussions, and case studies.

Process Mapping: Mapped and optimized process workflows for the KIKX using BPMN 2.0 modelling, resulting in a 15% improvement in operational efficiency. • Event Management: Collaborated with cross-functional teams to organize several successful scientific conferences, seminars, and webinars, increasing participant engagement significantly. • Marketing Campaigns: Developed and executed marketing campaigns to promote events, achieving a notable increase in attendance. • Technology Integration: Implemented digital solutions to streamline event management processes, including registration, scheduling, and feedback collection. • Data Categorization: Categorized data for 300 companies using Excel, organizing them according to their relevance to upcoming events, which facilitated targeted outreach and improved event planning efficiency.

As a business analyst, proposed a Centralized Security Portal consolidating 3 services like Violations, permits and incident reports into a user-friendly platform, streamlining access for 500+ staff. Integrated seamlessly with the staff database, reducing onboarding time by 30%. • Conducted feasibility analysis and recommended enhancements for various in-house applications, improving system functionality and performance by 25%. • Analyzed IT infrastructure and assessed alignment to standards. Prepared comprehensive requirements SRS documentation and designs for 3 new systems.

Requirements Gathering: Collaborated with multiple stakeholders to gather and document comprehensive functional, nonfunctional, and user requirements, ensuring clarity and alignment with business goals. • Documentation Management: Maintained and managed requirement documents, keeping them up to date through effective configuration management, resulting in a significant reduction in documentation errors. • Project Delivery: Delivered several key projects on schedule and within budget by translating requirements into detailed solution designs using BPMN 2.0. • User Acceptance Testing: Conducted user acceptance testing for major projects, ensuring solutions met documented needs and achieving a high approval rate from end-users. • Stakeholder Engagement: Fostered strong relationships with stakeholders, continuously identifying and implementing process and technology improvement opportunities.

Employed SWOT analysis and AIDA model for strategic assessment. • Utilized Google Analytics to evaluate metrics. • Performed in-depth SEO analysis • Identified opportunities for new keywords to improve 38% overall SEO score. • Analyzed backlink profile of 1,200 links across 75 referring domains. • Assessed paid advertising channels: Recommended 25% budget increase for Google Ads with geo-targeting. • Suggested 10% commission affiliate program with complementary brands. • Benchmarked against 4 key competitors across all digital channels. • Provided data-driven recommendations for website UX, content strategy, SEO, SEM, social media, and influencer/affiliate marketing.