• Conduct Rating analysis on different demographic profiles as per available media tool; KANTAR MEDIA software• TV Viewership Trends• Pre Campaign Analysis• Post Campaign Analysis• Provide program evaluation to media buyers & planners for effective decision making• Media plan monitoring support to ensure proper airing and avoid drop pages• Work on Weekly, Monthly, Quarterly & Yearly Media Reviews• Managing Tracking data Monitoring; Data extraction, Compilation and interpretation• Desk Research of media industry, market conditions in local, regional and national areas to determine market potential & strategic advantages • Competitive Analysis• Provide appropriate case studies to client as per relevant to their brands• Handling Qualitative Research for Major clients

Mediabank Pakistan is a specialized marketing and media management company, which provides their market with services in the area of Media Research, Media Monitoring and Marketing, for the large national and international clients.• Managing Tracking data Monitoring & Reporting• Have a sound knowledge on Qualitative Research / Analysis• Desk Research of media industry, market conditions in local, regional and national areas to determine market potential & strategic advantages • Command on Data Analysis, checking on different parameters• Client Management: Managing and enhancing Client relationships, through extensive client engagement to understand Client requirements and trust building• Account handling of the following clients related to advertisements research, Media campaign: Television Media Network (Express Group) Dunya News Pakistan Broadcasters Association (PBA) Pakistan Advertisers Society (PAS) AVT Khyber Group LEO Television Network Q Mobile Colgate Palmolive Media Concepts USAID Ufone - GSM GEO Television Network OMD – Media Agency• Full command in working on TAM software Pre Campaign Analysis Post Campaign Analysis GRP’s, Ratings etc• Deviation Reports• TC Verification & Summaries

• Responsible to lead team and generate results - manage quality measures, assurance, and strategic management of Data Quality Team• Educating employees about QC standards, defined processes and relevant software tools. • Participating in product review/project progress review activities to ensure adherence of organizational standard throughout the product development phases• Work with the management and Research & Development team to generate new ideas for QC Related products• Work with Operations team to manage & update tasks on deadline• Set the proper criterion to update operational work within the time limits to fulfill clients requirement on daily basis• Analyzing the daily Operational work to get better results• Manage Electronic Media Brand Directory• Manage Print Media Brand Directory

• 24*7 Operational Management• Day By Day Tasks planning to fulfill Client Requirement on time• Maintain Employees Performance Record• Scheduling• Brand Management