I began as the content editor with the launch of Advanced Hospitality Technologies website, developing its web content and brand identity. Currently, my role has evolved into market research, analytics, trend monitoring, and digital brand enrichment. My tasks include:1. Creating & Editing blogs, articles, infographics, video scripts, emails, social feeds, eBooks and reports 2. Positioning the brand across online channels 3. Creating a uniform tone for brand marketing, content, and design 4. Collaboration with the executive team, project managers, CIOs, service delivery, and support personnel 5. Create brand-centric videos for engagement 6. Create internal emails for clients and office personnel 7. Develop external email campaigns - marketing, educational, branding, and partnerships8. Press release content development, and publishing 9. Align brand goals with the digital marketing plan10. Collaboration with the sales team to develop leaflets, brochures, company profile, emails, and portfolios 11. Develop partnerships with hospitality associations, communities, and influencers12. Manage brand strategy across all social and community platforms 13. Proofread guides, tutorials, emails, and brochures before they are delivered to internal and external recipients.14. Completing marketing reports every 14 days 15. Communicate with loyal clientele routinely16. Develop the digital marketing plan and branding basics

1. Develop blogs, articles, infographics, video scripts, emails, social feeds, eBooks and reports 2. Positioning the brand across online channels channels 3. Creating a uniform tone for branding properties online 4. Develop the brand identity 5. Create engaging video campaigns and create viral content for engagement6. Identify customer personas, develop new markets and create brand advocates 7. Develop external email campaigns - marketing, educational, branding, and partnerships8. Press release content development, and publishing 9. Align branding and digital marketing plan10. Develop partnerships with complementary brands 11. Conduct A/B testing of different designs, email campaigns, video campaigns, blogs, and other content 12. Accumulate statistics from Google Analytics, Social, and other data analysis tools13. Optimize all campaigns for mobile

I began at Gaditek as a Jr. Digital Content Executive working on various projects across 3 industries. Initially I began as a writer for private networking products, and later moved on to digital entertainment. Currently my responsibilities include the management of Gaditek's eCommerce brand, creating content for entrepreneurs and businesses. In my current position I have worked on multiple content projects including blogs, articles, research, press releases, guides & how-to's, tutorials, social media posting, forum comments, community interactions, real time Q&A's, interviews, video scripts, inforgraphics, logo designs and emails. My responsibilities also include editing content from junior executives, improving it as necessary for readers and Google algorithms. Routine tasks also include monitoring content performance over Google Analytics and ahREFS. I am responsible for my own content calendar and keyword research, supported by a SEO and digital marketer. I also monitor Social Media listening tools to get real time feedback on all social campaigns, while SEO related tasks come up every now and then. Other tasks include interviewing new candidates for the company, creating benchmarks for training employees, creating & updating SOPs for content across the company, and managing the issues of new content developers across the organization.

Trainee officer attended audits at Arif Habib Securities and KSE.