• Spearhead SEO initiatives for The Sandy Times, ensuring top-ranking performance in search engine results and enhancing online visibility.• Develop and implement comprehensive SEO strategies, including keyword research, link-building campaigns, and on-page optimization.• Collaborate closely with the editorial team to produce high-quality, SEO-optimized content that resonates with UAE residents.• Aid the content editorial process, including drafting, reviewing, and editing articles to maintain the highest standards of accuracy and engagement.• Manage the B2B email marketing strategy, crafting compelling content and campaigns that drive engagement and conversion.• Analyse website traffic and user engagement metrics, utilizing data to inform content strategies and SEO optimization efforts.• Conduct regular SEO audits to identify areas for improvement and ensure compliance with the latest search engine algorithms and best practices.• Coordinate with cross-functional teams, including marketing, design, and technical departments, to align SEO strategies with overall business objectives.• Provide training and guidance to the content team on SEO best practices, fostering a culture of SEO-aware content creation.• Help manage the content calendar, ensuring a consistent and strategic publication schedule aligned with key industry events and trends.• Monitor and report on SEO performance metrics, delivering insights and actionable recommendations to senior management.• Stay abreast of the latest SEO trends and algorithm updates, ensuring The Sandy Times maintains a competitive edge in the digital landscape.• Cultivate relationships with industry influencers and partners to enhance content distribution and link-building efforts.• Leverage content management systems and SEO tools to streamline workflows and enhance content performance tracking.

• Partner with Manchester City FC; this entails creating and managing of the brand book for organization’s official partners in Asia to include establishing brand standards, messaging guidelines, and visual identity.• Compose and edit daily social media news posts for MCI FC's official partners in Asia, adhering to high standards of accuracy, clarity, and style.• Compile writing guidelines for content teams in Asia, ensuring consistency and quality across all communications.• Assume responsibility for composing briefs for MCI FC, which involve outlining campaign plans and messaging strategies that support marketing efforts.• Unite effectively with MCI FC's Communications Team to plan and execute content strategy to align with overall brand messaging and business objectives.• Write scripts and copy for TikTok videos, engaging audiences and driving more than twelve million cumulative views.• Enact comprehensive research and analysis to identify emerging trends and opportunities in sports and entertainment, providing insights and recommendations to inform content strategy and creative direction.• Proofread and edit the work of content writers, in addition to fact-checking and verifying information.• Ensure team tasks and projects are completed in a consistently timely manner.• Manages and update social media accounts and websites.• Monitor user engagement, web traffic, and other KPIs on a regular basis.• Conduct SEO keyword research to maximize the reach of all marketing materials. • Employ SEO tools and techniques to enhance reach in one of the most competitive markets. • Help design, plan, and execute campaigns in partnership with Manchester City to increase brand awareness.• Liaise between creative, marketing and translations teams to ensure brand voice and messaging consistency in all aspects of a campaign.

• Compose product descriptions for Swiss watch brand Swatch.• Compose product descriptions for international fashion and clothing brands, including L’Oreal, Tommy Hilfiger and Wrangler Jeans.• Undertake creative writing projects driven by clients’ objectives.• Study brand guidelines and ensure consistent messaging across the board.• Work with clients in a variety of industries, including fashion, beauty, tourism, marketing, and advertising to compose creative content and ensure a consistent brand voice.• Bring all content in line with SEO best practices.• Conduct keyword research to maximize reach of all content.• Support PPC Marketing campaigns in collaboration with marketing teams. • Enact comprehensive research and analysis to identify emerging trends and opportunities in fashion, tourism, beauty, and entertainment, providing insights and recommendations to inform content strategy and creative direction.• Ensure team tasks and projects are completed in a consistently timely manner.

• Tasked with writing copy for Soffos.ai (a budding competitor to Open AI and ChatGPT), and its sister company, Fountech.ai, covering executive pages, developer platform, and technical blogs.• Authored API documentation for Soffos AI's Natural Language processing (NLP) modules, ascertaining clarity and accuracy of technical language.• Wrote simplified web copy and supporting documentation for 16 APIs.• Leveraged SEO best practices to increase reach and ranking of Soffos.ai's technical blogs and web copy.• Crafted social media content on Twitter and LinkedIn, driving engagement and brand awareness.

• Responsible for writing SEO-optimized content to increase the company's online visibility in a competitive market segment.• Recognized for significantly increasing organic traffic, click-through rates, and conversion rates via content writing and optimization.• Joined with Prosun Solar's sister companies in Australia and Pakistan to create SEO-optimized content and expand the company's global footprint.• Worked with the world's largest solar panel manufacturers, including Recom technologies, FIMAR Australia, Jolywood and LONGi Solar to expand their presence through Integra Solar in the Australian and Pakistani markets.

• Spearheaded Content Creation and SEO teams at N7 Real Estate and its sister companies to enhance brand visibility and engagement.• Supervised development of the company's SEO strategy from scratch, ensuring the website was optimized for search engines.• Designed and executed a year-long social media campaign for Instagram, Facebook, and LinkedIn to boost audience engagement and brand awareness.• Edited and improved the company's brand book and guidelines, ensuring consistency in brand messaging and visual identity.• Participated actively in a significant increase in sales and conversions by implementing effective SEO strategies and creating high-quality content.• Partnered with the design team to write and compose storyboards for an advertisement on Burj Khalifa.

• Aided students in crafting compelling essays that showcased unique backgrounds, experiences, and interests to admissions committees.• Delivered constructive feedback and editing support to assist students in refining essays and other application materials.• Maintained up-to-date knowledge of admissions requirements and guidelines for top universities, including Harvard, Yale, and MIT.• Worked with students from diverse cultural and academic backgrounds, continually adapting to meet the unique needs and goals of each individual.

• Provided educational instruction in Geography and History to 8th-grade students.• Received positive feedback from students and colleagues for employing an engaging teaching style and demonstrating an ability to simplify complex concepts.• Teamed with colleagues and administrators to develop and implement innovative curricula and lesson plans, ensuring all students received a comprehensive and well-rounded education.

• Championed content creation for The Aquatic Mall, the flagship project of Al-Bari Group of Companies.• Drove social media activities to include creatives, captions, and content for various platforms.• Assisted in lead generation by crafting compelling copy for social media ads and optimizing for organic search, resulting in increased brand visibility and sales.• Oversaw blog content and competitor insights for improvements, ensuring all content was engaging and relevant to the target audience.• Brainstormed new ideas to engage the target audiences and help the company generate revenue.

• Taught O-Levels English, History, and Geography, utilizing creative and interactive teaching methods to engage students and foster critical thinking skills.• Earned recognition as Teacher of the Year for exemplary teaching and mentoring of students, providing personalized attention and support to help achieve academic success.

• Offered review and editing for written content, focusing on clarity, consistency, and accuracy.• Collaborated with writers, designers, and other team members to create engaging content across various platforms.• Administered content calendars and schedules to ensure timely delivery of content.• Proofread and fact-checked content to maintain high quality standards.• Gave feedback to writers and other content creators to help improve skills and work.• Developed and maintained content style guides and editorial policies.