At Melonades, I lead strategic planning and operational excellence, focusing on delivering impactful business results for our clients. My role includes: • Crafting and executing data-driven digital strategies that align with client goals. • Overseeing end-to-end campaign development and execution to drive engagement and brand growth. • Collaborating with cross-functional teams to optimize performance and ensure smooth operational workflows. • Leveraging market insights and analytics to enhance business performance and foster innovation. • Building strong client relationships to create tailored solutions that deliver measurable value and impact.Driven by a passion for innovation and delivering real business impact, I work to help brands grow, innovate, and achieve long-term success.

1. Led the digital business team, driving growth and innovation in the digital advertising space.2. Oversaw the media planning and buying team, optimizing media strategies for clients.3. Managed production oversight, ensuring high-quality deliverables for campaigns.4. Spearheaded campaign planning, devising strategies that met client objectives and delivered results.5. Functioned as the Cluster Lead for the Planning Department, guiding and mentoring team members for multiple brands.6. Conducted brand planning to align brand goals with market dynamics and consumer insights.7. Prepared and delivered compelling pitch presentations for brands, securing new business opportunities and strengthening client relationships.8. Managed campaign execution, ensuring they met or exceeded client expectations.9. Acted as the primary liaison between the agency and clients, maintaining strong client relationships.10. Collaborated closely with the media planning team to coordinate and optimize media strategies within campaigns.

Life is worth celebrating, and we are here to help make it easy!Special occasions like weddings are very close to Bangladeshis’ hearts, and this is where they spend most of their hard-earned money. We help them plan, invite, and manage gifts for their wedding online without taking on unnecessary hassle.

Lead people to explore all the untapped possibilities.Bfolder is a community that connects new founders with marketing experts so that they can leverage their expertise and successfully acquire their target market.

1. Provided expert marketing consultancy services to YY Ventures, offering strategic insights and recommendations to optimize marketing efforts.2. Collaborated with YY Ventures' additional wings, including Impact Hub Bangladesh and 3ZeroClub, to drive marketing strategies and campaigns for maximum impact.3. Offered valuable marketing guidance and support to Amarlab Limited, contributing to their marketing initiatives.4. Played a key role in developing and executing successful marketing campaigns for various clients and projects.5. Leveraged expertise to enhance go-to-market strategies, brand visibility, and overall marketing performance.6. Assisted in addressing business challenges by providing strategic marketing solutions tailored to specific needs.

1. Provided expert marketing consultancy services to the PRAN RFL Group, leveraging almost a decade of industry experience.2. Contributed strategic insights and recommendations to enhance marketing efforts and campaigns.3. Collaborated closely with in-house teams to optimize digital marketing strategies and campaigns.4. Offered guidance and expertise in creating and executing successful marketing initiatives.5. Assisted in developing go-to-market strategies and enhancing brand visibility.6. Contributed to the preparation and execution of advertising campaigns to meet business objectives.7. Provided valuable insights and recommendations to address business challenges through strategic marketing solutions.

1. Spearheaded campaign planning, ensuring the development of effective and impactful marketing strategies.2. Functioned as the Cluster Lead for the Planning Department, providing guidance and leadership to the team for multiple brands.3. Conducted brand planning, aligning brand objectives with market trends and consumer insights.4. Successfully prepared and delivered pitch presentations for brands, securing new business opportunities and client trust.5. Oversaw the seamless execution of campaigns, ensuring they met or exceeded client expectations.6. Established and maintained strong client relationships, serving as the main point of contact.7. Collaborated closely with the media planning team to coordinate and optimize media strategies within campaigns.

1. Led the Export Marketing team, managing marketing communication for 145 countries, promoting brands such as PRAN Frooto, PRAN Potato Crackers, PRAN Litchi Drink, PRAN Active Drinks, and RFL.2. Developed and executed campaign strategies for both local and international campaigns, enhancing brand visibility and market share.3. Oversaw brand strategy, ensuring alignment with market trends and consumer preferences.4. Managed production processes, guaranteeing product quality and timely delivery.5. Prepared and managed media budgets, optimizing resource allocation for marketing activities.

1. Head of Branding, Social Business Youth Summit 2015: Led the branding initiatives for the Social Business Youth Summit in 2015, enhancing its visibility and impact.2. Branding Executive, Social Business Youth Summit 2014: Contributed as a Branding Executive to the success of the Social Business Youth Summit in 2014.3. Representative, SBYA Global at Social Business Day 2015: Represented SBYA Global at the prestigious Social Business Day in 2015, contributing to global discussions on social business.4. Social Business Day 2014: Participated in the Social Business Day event in 2014, gaining insights into the latest developments and trends in the field.5. Training on Social Business Development 2015: Completed a comprehensive training program in Social Business Development in 2015, enhancing expertise in the field.6. Training on Social Business Development 2014: Acquired valuable training in Social Business Development in 2014, building a strong foundation in this domain.

1. Planned, developed, and executed Social and digital media campaigns for premium brands, including Mercedes-Benz, Nissan, Range Rover, and others.2. Ensured the on-time and successful execution of all digital campaigns by collaborating with relevant departments and external agencies.

1. Managed digital marketing strategies for brand portfolio, increasing online visibility and engagement.2. Collaborated with the creative team to create compelling content.3. Oversaw client query management and maintained strong client relationships.4. Coordinated with cross-functional teams for campaign execution.5. Contributed to campaign ideation, optimizing brand awareness and engagement.6. Ensured timely production and high-quality deliverables.7. Prepared detailed monthly reports and conducted competition analysis.Clients: Airtel, Metlife, PRAN-RFL Group, Pepsico