•Successfully scaled and led the growth of the DoubtSolve team from 4 to 70 members, enabling round-the-clock resolution of student queries across four subjects and all provincial boards. Empowered the team with an AI-powered unique feature, facilitating 99% automated doubt resolution through image recognition technology • Collaborated closely with the development team to ideate and execute an innovative internal tool for Operations Management. The tool significantly reduced response time by 88%, accommodating an increase of 155% in requests and 160% in users.•Developed a Sales Management product which streamlines lead management, automates call tracking, and provides instant responses on Whatsapp. This initiative resulted in a 25% increase in lead conversion rates, a 30x reduction in lead response time, and empowered the sales team to achieve targets effectively.• Led the Monetization Strategy for Maqsad, focusing on the successful launch of the company's first monetized feature DoubtSolve. Specifically worked on implementing the pricing strategy and communication plan with the user base

• Successfully piloted service delivery through Shell Petro Marts & Dark Stores to reduce product unavailability & ETA management, converting a sizeable chunk of orders through the same• Responsible for managing day to day operations for Munchies ensuring smooth delivery of orders across the city• Managing Fleet of Buddies to ensure maximum possible supply optimization leading to 40% MOM growth • Tracking & Monitoring Buddy KPI’s to ensure smooth customer experience • Conducting Weekly refresher trainings of Buddies on ETA reduction & product usage

-Responsible for leading travel category (intercity + charters) operations for Swvl Karachi ensuring monthly GMV of 8,000 USD and bottomline of +4%. Turned around the category by scaling up the fleet by 4x, increasing top-line by5x, ramping up utilization from 31% to 90% and turning around bottom-line from -44% to +4%.-Planning daily, weekly and monthly operations, coordinating with stakeholders and ensuring smooth execution and delivery of the category.-Designed a new program for Travel ops by on-boarding new vendors, eliminating vendor dependency, starting new pick-ups and drop offs, and changing mechanics around captain training, on-boarding and payouts.

This society aims to instill the entrepreneurial culture and mindset within the young generation. As a Director Logistics, I was involved in the following tasks:-Planning and managing logistics required for society events- Direct and coordinate society events- Responsible for utilizing society budget in most efficient and cost effective manner.

• Responsible for managing merchandising in GT, LMT, IMT for Shan Foods during EID season. Managed the performance of 172 merchandisers across 7 geographies through dashboard tracking and coordination and ensured 80%+ stock availability and required OSA levels • Tracked all the input KPIs including daily merchandising visits, attendance (15%+), PJP adherence (10%+), timely reporting in the hand-held devices for the data to be recorded all in one place for quality assurance • Responsible for calculating, reporting and tracking the Share of Shelf for L’Oreal Pakistan across different channels in peak season to ensure timely corrections and report stock outs

-External Relations coordinator at ZAB Theatre