Syed Ismail Bukhari Email and Phone Number

• Ensure Achievement of agreed targets On Key accounts & LG Channel.• Develop and implement Sales plan for KA & LG channel with assign areas & accounts.• Identify priority categories to recommend category channel plan in line with the overall Channel strategy.• Ensure all promotions and activations investment in properly reviewed and evaluated.• Make sure POS scores of both KA & LG channel.• Timely and effectively utilization of Merchandisers to minimize OOS in trade & in-field training on (AVA) Availability, Visibility & Accessibility.• Ensure timely executions of Trade supports like Gondola, Secondary displays, End nodes, extra shelves on hotspot areas.• Implement all CCSD channel plans, new launches, Re-launches, Activations on KA & LG channel.• Meeting with Vendors on execution within the time frame with best class executions.• Implement and also source to recommend actionable in-store solutions based on an understanding shopper behavior in line with both Channels.• Timely negotiate & locked within timeframe on Annual agreements on both channel within the assign budget from Regional channel budget.

• Looking after the 65 dealers in 10 Cities including Hyderabad city.• Meet target on given dead line.• Look after the branch targeted sales.• Maximize Sales volumes,shares and profitability To achieve budgeted targets.• To control credit limits and strictly implement.• Development and implementation of field level business plan consistent with regional strategies.• Build strong on-going business relation with channel partners.

Territory Sales ManagerHaleeb Foods LimitedNovember 2012 – Present (1 year 2 months)karachi• Develop the new route plan for Haleeb all Sku’s with new sales team in Karachi region which has implemented in all Pakistan.• Manage distributor’s network in Assigned territory.• Manage and grow the sales of given territory through proper distribution network.• Manage Distributor’s RTM through DSPO’ proper PJP.• Appoint skilled new sales force from competitor sales team in given territory.• Achieved 3 month’s Target vs. Secondary sales in given territory.• Increased sales turnover in assigned territory from Rs 14 million to Rs 18 million in 3 months.• Increased shop coverage using right mix of pull based and push based strategies.• Negotiated sales target from 5500 LPD to 8500 LPD with assigned distributor in 3 months.• Conducted extensive trainings and brought the damage products below 1%.• Manage team having 5 DSPO & 5 sales men.• Maintain distributor and inventory according to company’s rule book.• Maintain record and target of Distributor in my territory.• Achievement of value & volume wise sales budgets on monthly, quarterly & yearly basis.• 100 % execution of company’s policies.• Ensure effective and efficient itinerary planning for SPO’s and merchandisers.• Ensure on job training of field staff.• Looking after sales through regular market visit and opening new outlets to increase the business volume.• Ensure range-selling exercise on all Key Account.

Brand Activation Officer (DUNHILL)British American TobaccoFebruary 2012 – October 2012 (9 months)Karachi* Brand Promoter and looking after to Trade & key accounts.* Making consumer & key accounts aware about changes regarding product specification.* To demonstrate the products to customers in partnering retailers.* Monthly reports (Performance, Market feedback, Target Achievement & Statements etc.)