• Project Overview: Developed a platform empowering local shops to compete with major corporations by providing an e-commerce solution and delivery network.• SEO: Achieved top rankings for competitive keywords alongside crafting content strategies targeting local shopping quotes and informative articles, driving organic traffic and awareness for shopping local.• UX & QA: Spearheaded UI/UX improvements, working closely with teams to enhance features across Android/iOS apps, merchant portals, admin dashboards, and the e-commerce platform.• Data-Driven Insights: Implemented Google Tag Manager (data layer), GA4, and Search Console; created automated reports via Google Looker Studio, providing actionable insights to stakeholders.

• Project Overview: Supported a local construction contractor by refining digital presence and expanding market reach.• SEO & Conversion Optimization: Improved the website's UI/UX, created PPC landing pages, and optimized on-page SEO, resulting in record-breaking sales for the company.• PPC Success: Conducted in-depth keyword research and competitor analysis, unlocking new service opportunities and optimizing campaigns for high conversion rates.• Advanced Analytics: Set up comprehensive analytics with Google Tag Manager, GA4, and Semrush, automating reporting to monitor performance.

• Leadership & Strategy: Promoted from Senior SEO Executive to lead a team of talented SEO professionals, overseeing 30+ clients.• Key Achievements: Successfully ranked 80% of keywords (640 out of 800) for the company’s high-profile client under tight deadlines, using advanced SEO techniques.• Managed SEO strategy from keyword research to advanced technical SEO, on-page optimization, and off-page tactics. Mentored interns and spearheaded research into new digital marketing trends. Collaborating with content writers, developers, project managers, & clients.• Analytics: Managed comprehensive reporting, analytics, and data insights for all clients. This included implementing and monitoring performance through Google Tag Manager, Google Analytics, and Looker Studio, ensuring data-driven decision-making and actionable campaign insights.• Managed websites in regions including Canada, US, Singapore, UK, and Australia, across various niches such as e-commerce and service-based websites.

• Achieved the desired results for clients and hit all my KPIs in record time within 6-8 months resulting in 10X traffic, organic growth and retention of said clients

• B2B Focus: In-house SEO for a UK-based supplier of women’s fashion accessories.• Growth Impact: Delivered a 20% increase in sales by optimizing the website’s SEO and PPC campaigns. I migrated the site from HTTP to HTTPS, improving security and performance. Improved the UI/UX and landing pages

• Market Research Expertise: Researched textile machinery markets, compiled data, and managed email/SMS marketing campaigns for targeted countries.• SEO: Achieved top search rankings for prime keywords in Pakistan, significantly boosting visibility and website traffic while self-learning SEO. Created hundreds of listings and backlinks to boost SEO and drive leads.